Digital Marketing in International Comparison

Speaker
Foto Adrian Wenzl (Director Performance Marketing @ Webrepublic AG)

Adrian Wenzl

Director Performance Marketing

Date
22. February 2019 -
31. May 2019
Topic
Digital Marketing
Organizer
Logo Universität Zürich
Content

Students will learn how marketing and communication are used digitally and internationally. The most important channels and providers for the respective countries and regions are critically compared. Students are introduced to the basics and significance of various digital advertising platforms. They will understand how advertisers try to reach their target groups digitally and which data they can access.

Location