The Google Marketing Platform is one of the leading ad tech platforms and offers data-driven ad management to help you roll out your campaigns on various channels quickly and effectively. Track and optimize your campaigns and use the data you collect in the process to also plan future projects.
As an official Google Marketing Platform (GMP) sales partner, Webrepublic offers you GMP licensing and access to its various tools. Many people are still familiar with Google’s legacy tool, DoubleClick, which was replaced by the Google Marketing Platform.
EFFICIENTLY AND EFFECTIVELY PLAN, MANAGE AND OPTIMIZE YOUR DIGITAL CAMPAIGNS FROM A SINGLE PLATFORM.
OUR APPROACH
Data-driven ad management is the gold standard – and for a good reason. By taking a data-driven approach, advertisers can better reach their target groups and optimize the purchasing of ad space in real time.
Advertisers and agencies can only gain access to the Google Marketing Platform (formerly DoubleClick) and its tools through an official sales partner, however. As a Google-certified agency, Webrepublic is qualified to offer the required licensing.
OUR PRODUCTS AND SERVICES
Work with us and take your data-driven advertising to the next level. We provide access to and help you implement the following Google Marketing Platform tools:
- Search Ads 360 – Manage and optimize your search campaign on multiple search engines: Google Ads (formerly AdWords), Bing Ads, Yahoo! Japan, Baidu, Yandex and Naver. Automated bidding strategies and machine learning-based optimization ensure top performance on all search engines.
- Display & Video 360 – Plan sophisticated programmatic campaigns with DV360, Google’s smart demand-side platform. Here you’ll find everything you need for effective data-driven display and video marketing – including real-time bidding, creative management and performance metrics.
- Campaign Manager 360 – Use the GMP ad server. The web-based ad management system allows advertisers to tailor their cross-device campaigns for any platform, from desktop to mobile.
- Analytics 360 – Google Analytics 360 delivers top-quality web analytics. This enterprise solution offers several advantages in the areas of identity management, performance, scalability and integration.
- Tag Manager 360 – Tag Manager 360 offers you a way to centralize the management of your marketing and web analytics tags. It is included in the license for Google Analytics 360.
- Data Studio – Reporting tasks are super easy with Data Studio. Create intuitive interactive dashboards and make informed, data-driven business decisions.
- Surveys 360 – Surveys 360 is your professional market research assistant. Get meaningful results quickly and reliably and survey your website users at affordable rates.
- Optimize 360 – Optimize 360 lets you test, modify and personalize content on your website or app. Conduct all kinds of testing ranging from A/B to multivariate for effective, data-driven optimization of your web properties.
- GMP Creative Studio – GMP Creative Studio is a solution for managing appealing, high-quality creative content, including rich-media and dynamic banners, videos and games that work just as well on mobile devices as on tablets or desktops.
Webrepublic offers trainings, advice and support to help you plan your campaigns and set up the Google Marketing Platform. You can manage your campaign with GMP in-house or simply leave it to us.
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