Google Marketing Platform

Data-driven ad management is the gold standard – and for a good reason. By taking a data-driven approach, advertisers can better reach their target groups and optimize the purchasing of ad space in real time.

Advertisers and agencies can only gain access to the Google Marketing Platform and its tools through an official sales partner, however. As a Google-certified agency, Webrepublic is qualified to offer the required licensing.

Work with us and take your data-driven advertising to the next level. We provide access to and help you implement the following Google Marketing Platform tools:

• Search Ads 360 – Manage and optimize your search campaign on multiple search engines: Google Ads, Microsoft Advertising (formerly Bing Ads), Baidu, Facebook, Yahoo! JAPAN Ads, Engine track (includes Yahoo! Gemini). Automated bidding strategies and machine learning-based optimization ensure top performance on all search engines.
• Display & Video 360 – Plan sophisticated programmatic campaigns with DV360, Google’s smart demand-side platform. Here you’ll find everything you need for effective data-driven display and video marketing – including real-time bidding, creative management and performance metrics.
• Campaign Manager 360 – Use the GMP ad server. The web-based ad management system allows advertisers to tailor their cross-device campaigns for any platform, from desktop to mobile.
• Analytics 360 – Google Analytics 360 (GA4 360) delivers top-quality web analytics. This enterprise solution offers several advantages in the areas of identity management, performance, scalability and integration. 
• Tag Manager 360 – Tag Manager 360 offers you a way to centralize the management of your marketing and web analytics tags. It is included in the license for Google Analytics 360.
• Looker Studio – Reporting tasks are super easy with Looker Studio. Create intuitive interactive dashboards and make informed, data-driven business decisions.
• GMP Creative Studio – GMP Creative Studio is a solution for managing appealing, high-quality creative content, including rich-media and dynamic banners, videos and games that work just as well on mobile devices as on tablets or desktops.

Webrepublic offers trainings, advice and support to help you plan your campaigns and set up the Google Marketing Platform. You can manage your campaign with GMP in-house or simply leave it to us.