Online Marketing Conference

Date
08-22-2019
Event
Programmatic for Awareness: A well-kept secret
Organizer
Logo Online Marketing Konferenz
Topic

Programmatic is often associated or even equated with performance campaigns. We show how the advantages of automated purchasing can also be used for awareness, branding and image communication and why the CPM plays no role in this. Furthermore, it will be shown how to ensure a brand safe appearance.

Location