Digital Marketing in International Comparison

Date
02-22-2019 - 05-31-2019
Event
Digital Marketing
Organizer
Logo Universität Zürich
Topic

Students will learn how marketing and communication are used digitally and internationally. The most important channels and providers for the respective countries and regions are critically compared. Students are introduced to the basics and significance of various digital advertising platforms. They will understand how advertisers try to reach their target groups digitally and which data they can access.

Location