You rely on programmatic advertising and want to efficiently and effectively implement, track and optimize your campaigns across various channels – as well as use the data to plan future campaigns – all from a single integrated solution? The Google Marketing Platform, Google's leading ad-tech platform, makes this possible. As a Google Marketing Platform Sales Partner, we offer you access to the Google Marketing Platform and all its tools.
Efficiently and effectively plan, manage and optimize your digital campaigns from a single platform.
Programmatic advertising is on the rise – and for good reason. With programmatic advertising, advertisers can reach their target groups across various relevant channels and platforms, and optimize the purchase of advertising space in real time.
The Google Marketing Platform offers tools for the creation of dynamic advertising material, and efficient and effective management and optimization of programmatic campaigns across various search engines and marketing channels. Advertisers and agencies can partner with Google Marketing Platform Sales Partners to gain access to the Google Marketing Platform and tools – and Webrepublic is one such partner.
Together, we are taking programmatic advertising to the next level. We provide you with access and help you implement and use the following essential Google Marketing Platform tools:
- Search Ads 360 (formerly DoubleClick Search) – This bid management tool helps you efficiently manage and optimize search engine marketing campaigns across various search engines (AdWords, Bing Ads, Yahoo! Japan and Baidu). Your benefits: Compatibility with international search engines, optimization in real time and reporting across multiple platforms.
- Display & Video 360 (formerly DoubleClick Bid Manager) – This demand-side platform from Google allows you to purchase the right display, video and native advertising inventory for your campaigns in open auction or private auction, and thus reach users at the right time and in the right place. Your benefits: Focused target group language, precise targeting and optimization, and central management of different inventories.
- Campaign Manager – The Campaign Manager can be used to create media plans, upload creative ideas, define delivery rules for ads, and manage and track campaigns. Your benefits: Simple, central campaign management and monitoring, ongoing optimization and global reporting.
- Google Studio (formerly Doubleclick Creative Solutions) – Google Studio allows you to create and manage attractive and high-quality creatives, including dynamic banners, videos and games that work just as well on mobile devices as on tablets or desktops. Your benefits: Simple creation of HTML5 ads, dynamic advertising and video ads, including hosting.
We help you plan and set up the platform, and are also available for training, consulting and support. Campaign management using the Google Marketing Platform can be performed in-house, by Webrepublic or by a third party.