Digital Festival Zurich
Bindella – la vita e bella. This is how the Zurich wine merchant advertises its products and the associated lifestyle. Through the support of the digital marketing agency Webrepublic, the long-established company is now also at home in digital waters. In a dialogue, both companies report on the challenges SMEs face in digital marketing and discuss how they can compete with large corporations and online pure players. The lab will present promising strategies for SMEs and use concrete examples from Bindella to illustrate how digital communication and sales channels can be used profitably. In an interactive exercise, the participants will test a not yet used digital channel for its suitability and effectiveness.