Online shopping will also be a big topic in 2021 with events like Black / Green Friday, Cyber Monday and Christmas. Are you ready? Our experts reveal how you can prepare for the upcoming shopping events.
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- Account audits
- YouTube and Creative Packages for shopping events and the holiday season
For the upcoming shopping events, our experts advise:
- Use visual campaigns: Discovery campaigns or video campaigns help to inspire and inform customers
- Cover relevant keywords: Posting keywords such as "Black Friday deal", "Cyber Monday deals", etc., helps generate more reach
- Create target group lists in time: Thanks to target group lists, you can successfully address users in peak days
- Keep product availability and prices up to date: This ensures that customers go through a smooth buying process
- Use strategies to create urge to buy: Show how many items are still available, how many people are viewing the items, and what the stock levels are
- Allocate the budget: Be ready for the peak seasons and allocate sufficient budget to face the high demand and increase in competition