Zurich, October 7, 2015 – This infographic presents key information on the topic of integrated digital marketing.
Multichannel marketing plays a central role in the strategies of 84% of marketers in leadership positions. This is no coincidence: media usage by the average user has changed dramatically in recent years, and the number of possible touchpoints between customers and brands has multiplied. And the data leaves no doubt that companies that integrate their touchpoints systematically increase sales and profits.
So although the importance of multichannel marketing is obvious, many marketers still struggle with its implementation. Around one third identifies organizational or technical obstacles as a stumbling block.
«Connecting the Dots», an infographic produced by Webrepublic’s advisory team, presents key information, tips and links on the topic of integrated digital marketing in Switzerland’s marketing landscape.