Online Marketing Conference

Date
22/08/19
Événement
Programmatic for Awareness: A well-kept secret
Organisateur
Thème

Programmatic is often associated or even equated with performance campaigns. We show how the advantages of automated purchasing can also be used for awareness, branding and image communication and why the CPM plays no role in this. Furthermore, it will be shown how to ensure a brand safe appearance.

Localité