Horizont Swiss Digital Talk

Date
30/09/21 - 30/09/21
Thème
The end of 3rd party cookies is postponed? What happens now?
Organisateur
Logo HORIZONT Swiss
Contenu

Advertisers are facing one of the biggest challenges since advertising tracking became possible. The "end" of third-party cookies has far-reaching consequences for advertising effectiveness. Advertisers are on the lookout for workable successor solutions, because third-party cookies play an important role for many advertisers. What happens now?

  • What role have third party cookies played so far?
  • What does the discontinuation of cookies mean for advertisers?
  • What role do login alliances play?
  • What alternatives are used?
  • Which alternatives are already working pretty well?
  • Do advertisers see new collaboration models on the horizon?
  • What is the impact on budgets?

In just 90 minutes, you'll get new inputs for your marketing strategy, with experts giving you exclusive insights and highlighting their successful campaigns.