Horizont Swiss Digital Talk
Advertisers are facing one of the biggest challenges since advertising tracking became possible. The "end" of third-party cookies has far-reaching consequences for advertising effectiveness. Advertisers are on the lookout for workable successor solutions, because third-party cookies play an important role for many advertisers. What happens now?
- What role have third party cookies played so far?
- What does the discontinuation of cookies mean for advertisers?
- What role do login alliances play?
- What alternatives are used?
- Which alternatives are already working pretty well?
- Do advertisers see new collaboration models on the horizon?
- What is the impact on budgets?
In just 90 minutes, you'll get new inputs for your marketing strategy, with experts giving you exclusive insights and highlighting their successful campaigns.