Digital Festival Zurich

Foto Adrian Wenzl (Director Performance Marketing @ Webrepublic AG)

Adrian Wenzl

Director Performance Marketing

17. Septembre 2020 -
20. Septembre 2020
Wine with Depth: How Bindella Navigates Digital Waters
Logo Digital Festival Zürich 2020

Bindella – la vita e bella. This is how the Zurich wine merchant advertises its products and the associated lifestyle. Through the support of the digital marketing agency Webrepublic, the long-established company is now also at home in digital waters. In a dialogue, both companies report on the challenges SMEs face in digital marketing and discuss how they can compete with large corporations and online pure players. The lab will present promising strategies for SMEs and use concrete examples from Bindella to illustrate how digital communication and sales channels can be used profitably. In an interactive exercise, the participants will test a not yet used digital channel for its suitability and effectiveness.