Digital Festival 2021

Performance Marketing's Trinity: Creative, Data-Driven, Customer-Centric

• Importance & challenges of personalization in performance marketing
• Most important factors for successful personalization
• How to use and implement meaningful personalization for your company

The question of how companies will conduct performance marketing in the future is a perennial one. One thing is certain, data-driven marketing is not dead - rather, we should take the changes in tracking as an opportunity to ask again which factors are crucial for successful performance marketing. One answer lies in data-driven personalization: putting customers at the center offers exciting solutions. But what are the challenges of personalization? What are its most important success factors? And which implementations are target-oriented? We offer best practices and discuss together based on practical examples.