360°
 Media

We seamlessly integrate traditional push campaigns with the digital world – from the first interaction with a TV spot to a cohesive digital customer journey across search, social media, and your website. Every touchpoint along your audience’s journey is perfectly aligned.

Our Approach

As an agency for integrated marketing, we excel across all channels—online and offline. We leverage our expertise and insights from digital communication—data, target audiences, and user behavior—to deliver comprehensive cross-media marketing solutions. Our passion for exceptional communication and collaborative partnerships remains our core promise, helping you achieve your business goals with confidence.

Our Offer for Your Media Planning

  • Integrated concepts: Great campaigns come about through a nexus of strategy, technology, media, and creative action. In order to develop concepts fully aligned with one another and incorporating every interdependency, we take a co-creation approach. Specialists from all areas work together during multiple iterations to establish a shared understanding of goals, approaches and opportunities. This, in turn, leads to innovative strategies that reduce the complexity of operations.
  • Digital data for improved media planning: We measure the impact of traditional media on digital KPIs by considering: how does the search volume of brands and products change during a poster campaign? How do newly acquired users behave on the website as a result of a TV campaign? 360° media dashboards provide real-time insights into overall performance. We use data from the digital world to make media planning smarter by considering: what are users interested in most? Which products are in highest demand and purchased online?
  • Programmatic booking: Real-time bidding is on the rise. What has long been commonplace in the online world is also gaining traction in the material world: Exterior digital ad spaces can be controlled in real time, and programmatic advertising is catching on for TV and radio. This allows us to reach the right customers at the right time and across all media, to respond flexibly to market trends and to move away from rigid media planning.
  • Creation: digital and classic: Advertising is a key success factor in any campaign. With an innovative, agile in-house team of creators and our creative partner Wirz, our job is to create innovative concepts and modern advertising suitable for all kinds of communication goals and media. We use digital performance data to improve the campaign strategy by considering: Which moving image advertising on YouTube generates the greatest consideration uplift? Which messaging translates best into social media content? We use this information to optimize the content for posters, digital screens and TV.
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