Webrepublic is committed to fulfilling your wishes in all aspects of digital marketing. We strive for innovative solutions and tools for our customers just as we use them in our daily work. We apply our love of experimentation and innovation to the protection of our users’ data and our continuous efforts to improve our products and services. Naturally, we comply with the Swiss Federal Data Protection Act (DSG).
We use the data we collect in order to maintain our relationship with our customers and potential customers; e.g. in order to create our newsletter The Webrepublican, develop our website and adapt it to new requirements, and in order to provide you with relevant information and services.
To subscribe to our newsletter, you must provide us with your registration details, particularly your email address and preferred language, as well as (if you wish) your name and surname, company, job title and Twitter account. A confirmation email will explain how this data is collected. You can update your profile information at any time or unsubscribe from the newsletter. We also use our newsletter distribution lists to generate custom or lookalike audiences, also known as similar audiences (see below), on platforms such as Facebook, Twitter and Google (DoubleClick). You can object to this use at any time. If you provide us with your Twitter account, from time to time we will check what topics you tweet publicly about.
We use MailChimp, a service that supports the design and target group addressing of email newsletters, to manage our newsletter subscriptions and send the newsletter. We use MailChimp to collect your newsletter subscription data (through our website or our lead form on Twitter or Facebook, or even manually with your consent). MailChimp adds session cookies and pixel tags (also known as web beacons) to our emails in order to determine which users open the emails and click on links. The data is processed on the servers of the service; these are located abroad. Information on such user actions (e.g. the duration, sequence and URL of visits and page visits, information on your device, operating system, browser, settings and approximate location) is also sent there; with subscription to the newsletter, you consent to this.
When you visit our website and view pages or content, you leave behind information on the nature of your visit, such as your choice of pages (URL), the date and time of your visit, the IP address of your computer, information on your device type and operating system and your browser ID (user agent string). This information is collected in server log files on our web server and stored for one year for debugging purposes.
Analysis tools / digital marketing
We use modern, advanced analysis methods and tools to understand users’ habits on our website. This information helps us improve our products and services and provide relevant services and information. In principle, we use only anonymized data that does not allow us to identify the user.
Below we describe the analysis services and technology that we use for such purposes. Additionally, we show how you can prevent these services from analysis of your use of our website.
Our website uses tools and features from other providers that allow us to collect data on how users use our website and prepare it for statistical analysis. This information allows us to provide users of other services on the internet (e.g. Google or Facebook) with targeted, relevant information and advertisements. These tools include Universal Analytics, AdWords and DoubleClick/DoubleClick Floodlight, Dynamic Remarketing from Google, Facebook Custom Audiences and Facebook Connect, Twitter Advertising, Optimizely and Mailchimp.
Google Universal Analytics
You can install an add-on to deactivate Google Analytics in your browser.
Google AdWords conversions and Google DoubleClick floodlight
Google AdWords Conversions and Google DoubleClick Floodlight enable us to determine how clicks on adverts or information on Google platforms effectively lead to transactions and similar user actions on our website. These features use temporary cookies from Google and do not process user data. Google provides options to prevent the use of these cookies; alternatively, you can change the settings in your browser.
Google Dyncamic Remarketing
With Google Dynamic Remarketing, we can use the anonymized IDs generated by cookies (e.g. Google Analytics) to compile groups and lists of users and website visitors based on certain criteria, e.g. certain activities or from existing datasets (e.g. newsletter subscribers), in order to provide users with information and advertisements for our services and content, tailored to their interests and preferences, on Google’s services. Google cookies are also used for this. You can prevent the use of these cookies for advertisements on Google services and by several other providers at the Digital Advertising Alliance.
Google Tag Manager
We use Google Tag Manager to embed tags in our website. When it detects an incoming http request, it collects the IP address and stores it temporarily in order to correct any connection errors.
Facebook Custom Audiences
Facebook Custom Audiences enables us to use existing datasets (e.g. our newsletter subscribers) to compile groups and lists of users based on certain criteria in order to provide users with information and advertisements, tailored to their interests and preferences, on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values (encrypted numeric values) on our computers; Facebook can compare these against its user databases. You can opt out of this form of advertising by changing the settings at the Digital Advertising Alliance page.
Facebook Lookalike Audiences
Facebook Lookalike Audiences enables us to use existing datasets (e.g. our newsletter subscribers) to compile groups and lists of users based on certain criteria in order to provide users with similar interests and preferences with relevant information on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values (encrypted numeric values) on our computers. You can opt out of this form of advertising by changing the settings on the Digital Advertising Alliance page.