Privacy Policy

Intro

Webrepublic is committed to fulfilling your wishes in all aspects of digital marketing. We strive for innovative solutions and tools for our customers just as we use them in our daily work. We apply our love of experimentation and innovation to the protection of our users’ data and our continuous efforts to improve our products and services. Naturally, we comply with the Swiss Federal Data Protection Act (DSG).

Consent

Through use of our products and services, you agree to this privacy policy and consent to the features specified therein, specifically the use of cookies, analysis tools and resources that facilitate targeted/personalized advertising. If you do not agree to these features, you can of course use the opt-out methods described below.

You can control or prevent the use of cookies with the current versions of all popular web browsers (e.g. Firefox, Chrome, Internet Explorer and Safari). Additionally, the providers of the above-mentioned analysis and marketing tools provide their own resources (e.g. special browser add-ons or opt-out cookies) and similar tools for changing your cookie preferences, including providers affiliated to the Network Advertising Initiative and the Digital Advertising Alliance.

Purposes

We use the data we collect in order to maintain our relationship with our customers and potential customers; e.g. in order to create our newsletter The Webrepublican, develop our website and adapt it to new requirements, and in order to provide you with relevant information and services.

Newsletter

To subscribe to our newsletter, you must provide us with your registration details, particularly your email address and preferred language, as well as (if you wish) your name and surname, company, job title and Twitter account. A confirmation email will explain how this data is collected. You can update your profile information at any time or unsubscribe from the newsletter. We also use our newsletter distribution lists to generate custom or lookalike audiences, also known as similar audiences (see below), on platforms such as Facebook, Twitter and Google (DoubleClick). You can object to this use at any time. If you provide us with your Twitter account, from time to time we will check what topics you tweet publicly about.

We use MailChimp, a service that supports the design and target group addressing of email newsletters, to manage our newsletter subscriptions and send the newsletter. We use MailChimp to collect your newsletter subscription data (through our website or our lead form on Twitter or Facebook, or even manually with your consent). MailChimp adds session cookies and pixel tags (also known as web beacons) to our emails in order to determine which users open the emails and click on links. The data is processed on the servers of the service; these are located abroad. Information on such user actions (e.g. the duration, sequence and URL of visits and page visits, information on your device, operating system, browser, settings and approximate location) is also sent there; with subscription to the newsletter, you consent to this.

Log files

When you visit our website and view pages or content, you leave behind information on the nature of your visit, such as your choice of pages (URL), the date and time of your visit, the IP address of your computer, information on your device type and operating system and your browser ID (user agent string). This information is collected in server log files on our web server and stored for one year for debugging purposes.

Cookies

We use cookies to store the language selected by the user for their next visit.

Analysis tools / digital marketing

We use modern, advanced analysis methods and tools to understand users’ habits on our website. This information helps us improve our products and services and provide relevant services and information. In principle, we use only anonymized data that does not allow us to identify the user.

Below we describe the analysis services and technology that we use for such purposes. Additionally, we show how you can prevent these services from analysis of your use of our website.

Our website uses tools and features from other providers that allow us to collect data on how users use our website and prepare it for statistical analysis. This information allows us to provide users of other services on the internet (e.g. Google or Facebook) with targeted, relevant information and advertisements. These tools include Universal Analytics, AdWords and DoubleClick/DoubleClick Floodlight, Dynamic Remarketing from Google, Facebook Custom Audiences and Facebook Connect, Twitter Advertising, Optimizely and Mailchimp.

These services use cookies, tags and tracking pixels for their various purposes. Cookies are small sections of code installed on the user’s computer that make it possible to identify the user, save user settings on a website and manage a session. They also enable logging and evaluation of visits and user interactions in various web services, and the sending of data to the web server. Tags are small sections of code built into websites and mobile applications that notify a server when a user carries out a certain action (e.g. clicking on a button). Pixel tags (also known as web beacons) are tiny image files embedded in websites or emails that allow conclusions to be drawn.

Google Universal Analytics

Google Analytics is an analysis tool that prepares data on how users use our website for statistical evaluation. It sends information on page visits and user actions (e.g. the duration, sequence, and URL of visits and page visits, the previous page visited by the user and information on the user’s computer, operating system, browser, settings and approximate location) to Google’s servers. It uses cookies and similar resources, e.g. tracking pixels, to recognize users and attribute various actions and visits across different devices and sessions using anonymous characteristics, such as identification numbers. No personal data is sent to Google; IP addresses – used to locate a computer – are ‘masked’ in advance (certain characters are removed). Google provides more information in its data protection documentation.

You can install an add-on to deactivate Google Analytics in your browser.

DoubleClick

DoubleClick and AdWords are promotional services from Google that use cookies to identify visitors to our website on other services. You can opt out of this by changing the settings on the Google page.

Google AdWords Conversions and Google DoubleClick Floodlight

Google AdWords Conversions and Google DoubleClick Floodlight enable us to determine how clicks on adverts or information on Google platforms effectively lead to transactions and similar user actions on our website. These features use temporary cookies from Google and do not process user data. Google provides options to prevent the use of these cookies; alternatively, you can change the settings in your browser.

Google Dynamic Remarketing

With Google Dynamic Remarketing, we can use the anonymized IDs generated by cookies (e.g. Google Analytics) to compile groups and lists of users and website visitors based on certain criteria, e.g. certain activities or from existing datasets (e.g. newsletter subscribers), in order to provide users with information and advertisements for our services and content, tailored to their interests and preferences, on Google’s services. Google cookies are also used for this. You can prevent the use of these cookies for advertisements on Google services and by several other providers at the Digital Advertising Alliance.

Google Tag Manager

We use Google Tag Manager to embed tags in our website. When it detects an incoming http request, it collects the IP address and stores it temporarily in order to correct any connection errors.

Facebook Custom Audiences

Facebook Custom Audiences enables us to use existing datasets (e.g. our newsletter subscribers) to compile groups and lists of users based on certain criteria in order to provide users with information and advertisements, tailored to their interests and preferences, on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values (encrypted numeric values) on our computers; Facebook can compare these against its user databases. You can opt out of this form of advertising by changing the settings at the Digital Advertising Alliance page.

Facebook Lookalike Audiences

Facebook Lookalike Audiences enables us to use existing datasets (e.g. our newsletter subscribers) to compile groups and lists of users based on certain criteria in order to provide users with similar interests and preferences with relevant information on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values (encrypted numeric values) on our computers. You can opt out of this form of advertising by changing the settings on the Digital Advertising Alliance page.

Facebook Connect

Facebook Connect is a Facebook tool that allows Facebook users to log into other websites, apps and services using their Facebook account. Thus, the other service gains access to some of the preferences of the user’s Facebook account and social connections on which it can base its own products and services. This is dependent on the user’s Facebook settings. More details are available in the privacy policy of Facebook. Facebook may use data on how users use such other services in order to recognize visitors to our website on its services, which enables it to tailor its advertisements to the interests and preferences of the user. You can opt out of this form of advertising by changing the settings at the Digital Advertising Alliance page .

Optimizely

Optimizely is an analysis tool that analyzes your use of our website and enables us to tailor our content to specific target groups and carry out A/B tests or multivariate analyses. It uses cookies to recognize users by their anonymous characteristics and attribute various actions and visits to them. Information on page visits and user actions (e.g. the duration, sequence and URL of visits and page visits, the page visited by the user previously, information on the user’s computer, operating system, browser, settings, IP address and approximate location) is also sent to the provider’s servers. However, no personal data is sent to Optimizely; IP addresses – used to locate a computer – are ‘masked’ in advance (certain characters are removed). As a rule, data is collected only if a) the snippet is installed on the URL and b) a test is active. Optimizely provides more information in its data protection documentation. Optimizely provides a method of prevention of use of these features on our website.

Twitter Advertising

Twitter provides advertising services that use cookies, mobile device IDs or hash values (irreversibly encrypted numeric values) for email addresses in order to recognize visitors to our website on its services and provide them with advertisements tailored to their interests and preferences. These measures can be limited or deactivated by changing the settings of your Twitter account.