CAS Digital Brand Management

Speaker
Foto Selina Spannagel (Head of Social Media Marketing @ Webrepublic AG)

Selina Spannagel

Head of Social Media Marketing

Date
24. September 2022
Topic
Digital Brand Management
Organizer
Logo ZHAW
Content

Selina Spannagel from Webrepublic will speak about the measurability of branding measures. For example, through brand lift studies or setting up hypotheses, testing them and learning from them.

 

Location