Digital Festival 2022
20. September 2022
The Digital Festival 2022 takes place from September 19 to 20 under the motto "Ready for Anything". Webrepublic will be present again and lead a lab on the topic of customer experience and content marketing.
Customer experience and content marketing are two key aspects of a holistic marketing strategy, but all too often they are not aligned. The result? A break in the customer journey, confusion among (potential) customers, fewer leads, a missed opportunity. This doesn't have to be the case. Judith Creutz, Strategist Content Marketing and Philipp Hiemer, Service Owner UX will show you how to guarantee a consistent experience along the entire customer journey and how to meet the expectations of your target group at the right time and in the right place with the right content. The interactive lab is suitable for marketing and communications professionals from B2B and B2C companies.