The DEX22 CONFERENCE, the big Swiss digital marketing day, will take place on Wednesday, November 30, 2022. The conference will feature exciting keynotes from top speakers on highly topical digital marketing issues.
Automation in performance marketing has made a big leap in recent months and has gained further significance. Sabrina Pantic, Head of SEA at Webrepublic, classifies the topic in her workshop and provides hands-on recommendations using search engine marketing as a case study: What do I need to know about responsive formats? Do fully automated campaign concepts always make sense? What advantages and disadvantages do I need to consider?