Marketing without Cookies – Ready for the Privacy-safe Future

Transparency and privacy have gained relevance and attention in recent public discourse: The EU's new General Data Protection Regulation, the blocking of third-party cookies by various browsers, and the heightened sensitivity to privacy in the digital space. All of these developments have the effect that digital marketing use cases that rely on third-party cookies will no longer be possible, or limited. These include remarketing, interest targeting or frequency capping, among others. In this white paper (Updated: June 2022), we highlight how you can tackle the cookie-less future.