Urs Angst
Head of Marketing Technology
Now companies will benefit from an even greater range of services in the areas of CRM and marketing automation at Webrepublic. As a certified HubSpot Solutions Partner, we support you in tracking the data that is important for your business model, automating processes, and addressing your customers holistically in the marketing, lead, and sales process.
Use and analysis of first-party data will be essential for companies
With the foreseeable end of third-party cookies, first-party data (an advertiser's proprietary data) is increasingly coming into the focus of marketing teams and their companies. To use this important data meaningfully for their own business goals, this information must not only be gathered and secured across diverse marketing channels, but also analyzed as a next step. In times of data privacy, this often requires modeling processes to plan future campaigns more efficiently and to reach new customers in a more targeted manner with the help of data selection.
For many companies, these processes quickly become a challenge in terms of interfaces, the required know-how, and the use of internal resources. The desire for a platform solution that not only simplifies data activation but also the analysis of the customer journey is growing.
HubSpot enables companies to centralize content control and data management
HubSpot's integrative tools offer various ways to optimize marketing infrastructures and target resources. HubSpot is a cloud-based software that focuses on inbound marketing, sales, CRM, and customer service.
The all-in-one platform acts as a central collection point for all marketing data and enables companies to organize and manage their online content centrally. Analytics tools integrated into HubSpot facilitate the tracking and automation of all processes.
HubSpot offers services in the area of
- Inbound marketing
- Marketing automation
- Sales
- Customer relationship management (CRM)
- Content management system (CMS)
The automated orchestration of common digital advertising channels, together with personalized targeting via messenger, email, or push notifications, help reduce workflows and increase conversions through targeted customer engagement. HubSpot CRM can be operated intuitively and provides the all-important single source of truth.
Webrepublic supports you as a partner agency in the integration of HubSpot software
As a partner agency, we combine our technical know-how in digital marketing with the comprehensive HubSpot software solutions. This allows us to optimally support companies in the B2B and B2C sectors in integrating HubSpot into their processes and benefiting from the advantages of centrally controlled workflows.
