Generating more leads with optimized landing pages

Philipp Hiemer

Service Owner UX

From their first contact with advertising material to conversion on the landing page, a user can leave at any point. It is particularly annoying for advertising companies if that happens just before the end of the user’s journey. How can you avoid this?  By following best practices for landing pages, taking note of Google-specific requirements, and creating the form on a lead-generating landing page according to our tips.