What an evening! The Best of Swiss Web Award was a complete success for Webrepublic: Our audience-first strategy for Zürcher Kantonalbank and our campaigns for two M-Budget products were awarded silver and bronze in different categories. Check out the nominated cases.
Audience-first strategy for Zürcher Kantonalbank
With ZKB young, Zürcher Kantonalbank targets teenagers and young adults between the ages of 14 and 22. However, changes in Meta's advertising rules made it difficult for the company to reach their target audience on Instagram and Facebook. Webrepublic then developed an awareness strategy focusing on TikTok as the main channel. Together with content creators with young followers living in the Zurich area, native content was developed in various formats. This allowed the clips to be played out on other platforms such as YouTube and Twitch, both organically and as paid campaigns.
The number of new package openings is a testament to the success of the campaign: the target set was exceeded by 6%. User engagement with the campaign also increased significantly (+70% conversion rate visit-to-order).
The project impressed across the board at the Best of Swiss Web Award: we went home with silver in the Performance Campaigns category and a bronze medal in the Marketing category.
Relaunch campaign for M-Budget Energy Drink
At the end of 2022, the M-Budget energy drink was given a new design. The rebranding was communicated in several stages on M-Budget's social channels. The main message was: new look, same taste. In the teaser phase, influencers announced that the drink, which is particularly popular with Gen Z, would soon no longer be available in its familiar look. In the subsequent reveal phase, the new design was presented.
Webrepublic was responsible for the paid social media strategy as well as the entire playout on TikTok, Instagram, Snapchat and Pinterest. The relaunch not only earned M-Budget 38 million video views on social media, but also an all-time sales record for the energy drink.
The awareness campaign, developed together with TrueStory and WebStages, was awarded bronze in the Branding Campaigns category at the Best of Swiss Web Awards.
Launch campaign for M-Budget Tastea
Together with the agencies Wirz and WebStages, Webrepublic accompanied the launch of the M-Budget Tastea with a launch campaign. The new Migros product is intended to be a cheaper alternative for the Ice Teas of well-known celebrities, which have been very popular with Gen Z in recent years. To reach the main target group, the focus lay on M-Budget's social channels, where the brand could already draw on a loyal community. This community was actively involved in the product development.
Webrepublic was responsible for the paid social media strategy and the playout of the campaign on social media. More than 38 million impressions were achieved on Instagram, TikTok and Snapchat – with a minimal budget.
Just two days after the launch of the product in March 2022, the "Tastea" was sold out in over 200 stores and far exceeded sales expectations.
At the Best of Swiss Web Award, the M-Budget iced tea won the silver medal in the Marketing category.
Annual campaign for Sanitas
To increase the target group's brand familiarity with Sanitas and generate new leads, Webrepublic developed a 360° moving image strategy. This was based on the media behavior of the target group and relied on a mix of linear television, CTV, and social media. Increasing awareness in the target group was the focus of campaign planning and was prioritized at every stage of the marketing funnel.
The strategy proved to be a complete success: the subsequent performance campaign benefited from the increased brand awareness, generating 160% more leads at a significantly reduced cost. At the same time, brand trust in the target group increased by 16%.
We only narrowly missed out on a medal in the Performance Campaigns category with Sanitas at the Best of Swiss Web Award. Nevertheless, we are proud of the case and would like to share it with you: