Adrian Wenzl
Director Performance Marketing
Apps and the mobile internet have enormous potential, and the competition for attention from existing and potential app users is fierce. In this environment, app marketing is playing an increasingly significant role. Skilled app marketers are addressing new target groups, re-engaging existing users and establishing even closer bonds with loyal customers – and thus helping to achieve key corporate goals. Our infographic explains the five pillars of successful app marketing.
Infographic App-Marketing
A printed version of the infographic on app marketing can be downloaded here:
Webrepublic-Infographic-App-Marketing-PDF-EN.pdf (432.95kB)
Mobile internet use is rapidly increasing in Switzerland – and apps play a major part in this. Current figures show that 85% of those surveyed use a smartphone or tablet for mobile surfing – and more than half use their smartphone to access the internet more frequently than they do a desktop. The majority of time online is spent using apps – only 10% of it is spent in mobile browsers. As a result, targeted app marketing is becoming a critical factor for success, particularly for companies in the e-commerce industry. In 2015, global app sales already amounted to USD 70 billion, a number that is expected to rise to USD 189 billion by 2020.
But app marketing success requires more than just a pretty aesthetic and a user-friendly interface. App marketing success is based on five pillars:
- App store optimization
- App indexing
- App promotion
- App tracking
- App re-engagement
Target groups can only be effectively reached and sustainably engaged when all these aspects are covered. In order to do this, marketers need to ask themselves various questions: How do I enhance the visibility of my app in the Google and Apple app stores among the relevant target groups? How can I reach my target groups on Google's mobile search results pages? What channels can I use to successfully advertise my app? What can I learn from my app users’ behavior? How do I encourage my users to use my app regularly?
Our new infographic provides insightful answers to these questions. We use the latest facts and practical tips to demonstrate the value of app marketing and show you how to successfully implement it.
Infographic: Webrepublic AG, licensed by BY-NC-ND-4.0
OUR INFOGRAPHIC IN THE PRESS
- Mehr Erfolg Dank App-Marketing: MK Marketing & Kommunikation
- Le Marketing d'application mobile: Cominmag