Best of Swiss Web Award 2025: Webrepublic Wins Gold And Silver with login

Gen Z is bold, driven, and confident. When it comes to their (future) employers, young people have clear expectations: autonomy at work, a healthy work-​life balance, and attractive benefits are non-​negotiable. In addition to traditional apprenticeships, they have countless opportunities to explore—internships, university studies, traveling the world—everything is on the table. As the training partner for SBB, BLS, RhB, the Association of Public Transport (VöV), and around 70 other mobility companies, login Berufsbildung AG organizes market-​oriented apprenticeships and internships.

To fill these positions, we developed the matching creative concept, media strategy, and campaign execution for login.

Over a period of approximately 3.5 months, the campaign generated 35 million impressions across 8 different channels. Compared to the previous year, the campaign achieved a 44% increase in submitted applications and the cost per application was reduced by 32%.

At the Best of Swiss Web Award, the campaign won a gold medal in the Performance Campaigns category and a silver medal in the Marketing category.