Every day, search engines answer millions of search queries for information, products and services. Good organic search rankings are critical to business success – both for a company’s brand image and for its conversion rates. Our SEO specialists use holistic SEO concepts and suitable measures to optimize online presences and apps, so that Google, Bing, Yahoo!, Baidu and Yandex interpret them correctly and then prominently display content in organic search results. We also apply our UX expertise to ensure that your target group finds relevant information about your products and services in an appropriate and user-friendly format.
SEARCH RESULTS THAT IMMEDIATELY MEET THE SEARCH CRITERIA OF PROSPECTIVE CUSTOMERS IS AN EFFECTIVE WAY TO BOOST YOUR CONVERSIONS ONLINE.
Our SEO and UX concept is based on a fully integrated, four-pillar model.
Start with your marketing strategy
What products am I selling? Who is my target group? What are my USPs?
We work directly with the customer to identify goals and target groups, and then determine the best methods.
Do search engines find and correctly interpret your content, or does something prevent them from reading your content?
Audits, continuous monitoring and optimization allow us to build a solid foundation for long-term performance.
Search intent and matching content
Does the content provide the value and answers users are really looking for?
We conduct search behavior analysis, user surveys and studies to evaluate user needs in order to find the right answers and content, and then continuously expand them.
Can the content be found quickly and easily? Is the user taken directly to the right page that presents the products and answers they are looking for?
User interviews, expert reviews and site speed audits all help to identify potential problems and determine what can be done to improve the user experience.
- “I want to see better organic search results/better content/better website”:Search engine, platform and on-site optimization for websites, apps, YouTube, Voice and other owned platforms.
- “I need a (new) website”: Concept and implementation of the SEO and UX concept for the redesign, launch or relaunch of your website.
- “I have several domains that require a lot of work to manage and/or competing search results containing similar content and am looking for a new/better solution”: Development of domain strategy and migration
- “I want to offer stimulating content that meets the needs of my users and which they will actually read”: Development and implementation of content marketing strategy
- Webrepublic speaks 12 languages with native fluency. Our “control center” in Zurich allows us to successfully manage international SEO projects in multiple languages – on Bing (international), Baidu (China) and Yandex (Russia), for example.
- Interdisciplinary teams and expertise: The synergies between our teams in the areas of analytics, SEA and social media contribute to the long-term success of our projects.