e-commerce offers enormous potential: the market is growing by around 10% each year, both in Switzerland and globally. However, the industry is facing disruptive forces which create both opportunities and risks for local companies. To keep pace with rapid technological progress and to exploit its full potential, a holistic e-commerce strategy and state-of-the-art campaign setup are required. As a specialist in e-commerce marketing, Webrepublic supports Swiss and international manufacturers and retailers with their campaigns, from strategic design to operational implementation, analysis and optimization. The focus is on data-driven target group management across all relevant e-commerce channels.

Effective added value for your business with a holistic e-commerce strategy and data-driven solutions.

OUR SERVICES

e-commerce strategy

Support during the strategic development of powerful cross-channel e-commerce campaigns.

  • Analysis of the campaign’s potential by means of audits and workshops
  • Competitive analysis
  • Development of customized multi-channel e-commerce strategies
  • Customer profiling
  • Direct-to-consumer strategy
  • Consulting on and implementation of relaunches

 

Marketplaces

Increase your global revenue on Amazon and other relevant marketplaces with the right strategy and holistic measures:

  • Process and optimize your content to tailor it to the marketplace 
  • Search engine optimization (SEO) on marketplaces
  • Sponsored ads (SEA)
  • Amazon Demand Side Platform (DSP)
  • Holistic and cross-channel reporting solutions

 

Customer experience & SEO

Optimized multi-channel customer journey leads to increased transactions at each touchpoint.

  • Content creation and search engine optimization
  • Information architecture and optimization of the user journey
  • Conversion optimization & A/B testing
  • UX design
  • Graphical solutions

 

Performance marketing

Optimize your marketing mix with effective campaigns for winning new customers and activating existing ones.

  • Search engine advertising (SEA)
  • Google Shopping/CSS
  • Dynamic remarketing
  • Social commerce
  • Email marketing
  • Affiliate marketing
  • Content marketing
  • Programmatic advertising: display & video

 

Data & technology

Provision and integration of top-class technology to support your e-commerce activities.

  • Customized software solutions
  • Feed and data management
  • Data integration & intelligence
  • Digital analytics & holistic reporting
  • e-commerce tracking

GOOD TO KNOW