What is the most effective and efficient way to reach your audience in the digital world? How has the reallocation of your budget affected the success of your global campaign and which areas have potential for optimization? We provide reliable answers through systematic analyses of the behavior of your target audience at the relevant digital touchpoints and consolidation of the data for evaluation. We offer all necessary services from a single source, both as individual services or as an integrated solution.
We support you in developing a digital analytics strategy that puts your business objectives first – with a comprehensive and scalable tracking set-up that captures truly relevant data. We apply reliable tools such as Google Analytics and Google Tag Manager, conduct A/B and multivariate testing, and identify areas with potential for optimization. Thanks to individually configured dashboards, it’s easy to keep track of all the key figures important for your business. We also help you derive business-relevant recommendations from the consolidated data. Would you like to go one step further? Our experts in predictive analytics, economics, mathematics and physics develop models for sound trend forecasting that will enable you to anticipate the development of complex campaigns and optimize them proactively and purposefully.
- Digital analytics strategy – Depending on your requirements, we define and optimize your digital analytics strategy in joint workshops, or first perform an audit of your existing solution. We evaluate which digital touchpoints along your customer journey can provide useful data; we illustrate how the data can be consolidated and how and with which tools more meaningful data can be collected. Our goal is to help you develop a strategy that can take your company to the next level through a culture of data-driven decision making.
- Tracking and reporting – We develop and implement simple or highly complex tracking set-ups, depending on the situation. We apply established and reliable web analytics software, such as Google Analytics, for both e-commerce and content pages. Google Tag Manager enables us to adapt and scale your tracking set-up quickly and easily without involving your web agency or IT department. Our customized dashboards ensure that you and your stakeholders keep track of all key figures relevant to your business. The dashboards include flexReports, developed by us, as well as established business intelligence solutions, such as Tableau or Google Data Studio. This enables us to combine, consolidate and clearly present data from different sources, such as Google AdWords, Facebook, DoubleClick and Google Analytics.
- Analysis and optimization – Leave the interpretation of your data to our experience and data-based methodology. We develop statistical models to analyze user behavior and identify particularly efficient marketing activities reliably. Thanks to predictive analytics, you can allocate your marketing resources proactively and increase the efficiency of your activities. Using A/B and multivariate tests, we test different types of content and design elements for your website or app and identify the most effective variants. This enables us to achieve higher conversion rates, longer dwell times and improved click rates.