Programmatic Advertising
Programmatic Advertising

Programmatic Advertising

Transparency. Precise targeting. Platform independence.

Programmatic Advertising

With programmatic advertising, you can direct relevant advertising to your target group through the most impactful channels and platforms. We can support you in dynamically optimizing the purchase of advertising space (programmatic buying) to increase efficiency and continuously improve targeting and results.

Increase the efficiency and transparency of your digital marketing activities with programmatic advertising.
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Success Story: Programmatic Advertising

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PROGRAMMATIC ADVERTISING INFOGRAPHIC

 

Transparency: Plain sailing with programmatic advertising: our reporting tells you exactly how many ads have actually been effective and which users have been reached. The centralized performance data enables reporting to be even more precise, making optimization even more effective.

Targeting: Minimize wastage: your ads are targeted to user groups that are actually interested in your message. These groups are identified by anonymous user profiles. Depending on the degree of precision you want to achieve, you can also leverage data from your CRM system or a specialized provider of user data. Cross-channel frequency capping ensures that you reach your customers with exactly the right frequency of contact.

Cross-platform: We drive your campaign efficiently across multiple channels with a dedicated DSP (Demand Side Platform). This allows us to manage and optimize efficient, real time targeting using e.g. various display networks, AdWords, YouTube, Facebook and Twitter. You benefit from the combined reach and diversity of multiple platforms.

What’s included

  • Strategy: Would you like to reach your target groups with the right message at the right time over the right channel? We will select the platforms for your ads and identify the relevant data sets to ensure the most effective targeting.
  • Analytics: Would you like to understand exactly which measures contributed to the success of your campaign? We will set up a comprehensive tracking tool at the beginning of your campaign to create a reporting framework- and -system that consolidates and clearly displays performance data from all platforms thus enabling unique insights into your visitor’s digital behavior and attributes.
  • Optimization: Would you like to get the most out of your media spend? We will optimize your campaign based on performance figures in real time. Depending on the strategic objective, we can optimize for reach, traffic or conversions.

Programmatic advertising is a new chapter in digital advertising. Take advantage of being ahead today – for greater efficiency and transparency.