Transparency. Precise targeting. Platform independence.
With programmatic advertising, you can direct relevant advertising to your target group through the most impactful channels and platforms. We can support you in dynamically optimizing the purchase of advertising space (programmatic buying) to increase efficiency and continuously improve targeting and results.
Success Story: Programmatic Advertising
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PROGRAMMATIC ADVERTISING INFOGRAPHIC
Transparency: Plain sailing with programmatic advertising: our reporting tells you exactly how many ads have actually been effective and which users have been reached. The centralized performance data enables reporting to be even more precise, making optimization even more effective.
Targeting: Minimize wastage: your ads are targeted to user groups that are actually interested in your message. These groups are identified by anonymous user profiles. Depending on the degree of precision you want to achieve, you can also leverage data from your CRM system or a specialized provider of user data. Cross-channel frequency capping ensures that you reach your customers with exactly the right frequency of contact.
Cross-platform: We drive your campaign efficiently across multiple channels with a dedicated DSP (Demand Side Platform). This allows us to manage and optimize efficient, real time targeting using e.g. various display networks, AdWords, YouTube, Facebook and Twitter. You benefit from the combined reach and diversity of multiple platforms.
Programmatic advertising is a new chapter in digital advertising. Take advantage of being ahead today – for greater efficiency and transparency.