Analyze. Interpret. Decide.
What is the most effective and efficient way to reach your audience in the digital world? How has the reallocation of your budget affected the success of your global campaign and which areas have potential for optimization? We provide reliable answers through systematic analyses of the behavior of your target audience at the relevant digital touchpoints and consolidation of the data for evaluation. We offer all necessary services from a single source, both as individual services or as an integrated solution.
Predictive analytics case study: Victorinox Swiss Army
We increased the conversion rate of a global marketing campaign by 35% while reducing the cost per conversion. Find out more about this success story here.
We support you in developing a digital analytics strategy that puts your business objectives first – with a comprehensive and scalable tracking set-up that captures truly relevant data. We apply reliable tools such as Google Analytics and Google Tag Manager, conduct A/B and multivariate testing, and identify areas with potential for optimization. Thanks to individually configured dashboards, it’s easy to keep track of all the key figures important for your business. We also help you derive business-relevant recommendations from the consolidated data. Would you like to go one step further? Our experts in predictive analytics, economics, mathematics and physics develop models for sound trend forecasting that will enable you to anticipate the development of complex campaigns and optimize them proactively and purposefully.
Depending on your requirements, we define and optimize your digital analytics strategy in joint workshops, or first perform an audit of your existing solution. read on
We develop and implement simple or highly complex tracking set-ups, depending on the situation. We apply established and reliable web analytics software, such as Google Analytics, for both e-commerce and content pages. Google Tag Manager enables us to adapt and scale your tracking set-up quickly and easily without involving your web agency or IT department. read on
Leave the interpretation of your data to our experience and data-based methodology. We develop statistical models to analyze user behavior and identify particularly efficient marketing activities reliably. Thanks to predictive analytics, you can allocate your marketing resources proactively and increase the efficiency of your activities. read on