Installations. Re-Engagement. Sales.
Apps and the mobile internet have enormous potential. More than 2 million apps are available in the app stores of Apple and Google, and the average user has 36 apps installed on their smartphone. App sales and in-app purchases generated revenues of more than USD 70 billion worldwide in 2015. Competition in this market is fierce, and professional app marketing is becoming a critical success factor – an attractive appearance must now be backed up by a comprehensive mix of app promotion, app re-engagement and app store optimization.
Success Story: App Marketing
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App Marketing INFOGRAPHIC
An app has the best chance of reaching its maximum potential when all aspects of marketing are expertly managed. We make the most of different ad formats and advertising channels (Google, Facebook, Twitter, Instagram) depending on the target group and type of app. The campaigns are always optimized in real time according to your goals (installations, registrations, app re-engagement or in-app transactions), and to help you assess how well your app is doing, we also help you implement a solid tracking solution that provides customized reports. So you're always able to keep track of how your campaigns and apps are performing.
What we offer
To help you reach your target audience effectively and develop your customer base sustainably, we offer a comprehensive app marketing package that includes the following components: