Data Pri­vacy Policy

Webre­pub­lic is com­mit­ted to ful­filling your wishes in all as­pects of di­gital mar­ket­ing. We strive for in­nov­at­ive solu­tions and tools for our cus­tom­ers just as we use them in our daily work. We apply our love of ex­per­i­ment­a­tion and in­nov­a­tion to the pro­tec­tion of our users’ data and our con­tinu­ous ef­forts to im­prove our products and ser­vices. Nat­ur­ally, we com­ply with the Swiss Fed­eral Act on Data Pro­tec­tion Act (FADP).

Con­tact

The con­trol­ler of data pro­cessing in terms of data pro­tec­tion law is:

Webre­pub­lic AG

Beder­strasse 49

CH-8002 Zürich

data­pro­tec­tion@webre­pub­lic.ch
+41 44 542 90 60

 

Only in the cases where your con­trac­tual party is Webre­pub­lic Tech­no­lo­gies AG, this com­pany will be con­trol­ler for per­sonal data pro­cessed in con­nec­tion with the cor­res­pond­ing ser­vices (con­tact data as above).

You can reach our data pro­tec­tion of­ficer via info@bytelegal.ch

In the fol­low­ing 4 sec­tions, we will in­form you in a gen­eral man­ner about the per­sonal data we pro­cess, our pro­cessing pur­poses and dur­a­tion, the legal basis for pro­cessing and even­tual dis­clos­ures to third parties.

Sub­sequently, you will find more de­tailed in­form­a­tion on in­di­vidual pro­cessing activ­it­ies, start­ing with the sec­tion “Vis­it­ing our web­site”

 

Per­sonal data pro­cessed (data cat­egor­ies)

We use per­sonal data that you provide to us, that we col­lect about you or that we have re­ceived from third parties. The most im­port­ant are:

  • Con­tact and iden­ti­fic­a­tion data, such as name, sur­name, e-​mail-​address, mail­ing ad­dress, phone num­ber, copy and num­ber of the of­fi­cial iden­tity card/pass­port, user ac­count in­form­a­tion
  • Pro­fes­sional qual­i­fic­a­tions that also re­late to the po­s­i­tion/func­tion in the com­pany or or­gan­iz­a­tion
  • Cus­tomer his­tory in­clud­ing cus­tomer seg­ment and tar­get group in­form­a­tion
  • Fin­an­cial data, such as ac­count and pay­ment in­form­a­tion
  • Con­trac­tual data, such as type of con­tract, con­tent of the con­tract, type of products and/or ser­vices pur­chased, pro­ject ref­er­ences, cal­en­dar entries
  • Com­mu­nic­a­tion data, such as elec­tronic or writ­ten cor­res­pond­ence with us, tele­phone or video calls, so­cial media posts
  • In­ter­ac­tion, usage and other tech­nical data such as IP ad­dress, cookie in­form­a­tion, browser set­tings, fre­quency of web­site vis­its, pre­ferred lan­guage, con­sents, device set­tings, op­er­at­ing sys­tem, in­form­a­tion from as­ser­tion of rights.

In ad­di­tion to the data that you provide us with dir­ectly, there are also types of data that we re­ceive about you from third parties, in par­tic­u­lar in con­nec­tion with the use or pro­vi­sion of ser­vices (e.g. con­tact data, pro­fes­sional qual­i­fic­a­tions, fin­an­cial data, cor­res­pond­ence).

In­so­far as it is per­mit­ted, we also ob­tain cer­tain data from pub­licly ac­cess­ible sources (e.g. debt col­lec­tion re­gisters, com­mer­cial re­gisters, media, in­ter­net) or from au­thor­it­ies and other third parties such as credit ref­er­ence agen­cies.

 

Gen­eral Pur­poses and dur­a­tion of pro­cessing

We pro­cess per­sonal data primar­ily to ful­fill our (pre-)con­trac­tual as well as legal ob­lig­a­tions. We also rely on the pro­cessing of per­sonal data for the pur­chase of products and ser­vices from our sup­pli­ers and sub­con­tract­ors. If you work for a cus­tomer or busi­ness part­ner, your per­sonal data may of course also be af­fected in this ca­pa­city.

Fur­ther­more, we use the data we col­lect, in order to main­tain our re­la­tion­ship with our cus­tom­ers and pro­spects,  e.g. in order to cre­ate our news­let­ter “The Webre­pub­lican”, de­velop our web­site and adapt it to new re­quire­ments, and in order to provide you with rel­ev­ant in­form­a­tion and ser­vices and as well as for in­ternal stat­ist­ical pur­poses.

We pro­cess per­sonal data as long as it is ne­ces­sary for the ful­fill­ment of our con­trac­tual and legal ob­lig­a­tions or oth­er­wise for the pur­poses pur­sued with the pro­cessing, for ex­ample, for the dur­a­tion of the en­tire busi­ness re­la­tion­ship (from the ini­ti­ation, pro­cessing to the ter­min­a­tion of a con­tract) and bey­ond that in ac­cord­ance with the stat­utory re­ten­tion and doc­u­ment­a­tion ob­lig­a­tions. In this con­text, it is pos­sible that per­sonal data will be re­tained for the time dur­ing which claims can be as­ser­ted against our com­pany and in­so­far as we are oth­er­wise leg­ally ob­lig­ated to do so, or le­git­im­ate busi­ness in­terests re­quire this (e.g. for evid­ence and doc­u­ment­a­tion pur­poses). As soon as your per­sonal data is no longer re­quired for the pur­pose for which it was col­lec­ted, it will be de­leted or an­onym­ized.

 

Legal basis of the pro­cessing

In­so­far as you have given us con­sent to pro­cess your per­sonal data for cer­tain pur­poses, we pro­cess your per­sonal data within the scope of and based on this con­sent, in­so­far as we have no other legal basis and we re­quire such a basis. Con­sent given can be re­voked at any time, but this has no ef­fect on data pro­cessing that has already taken place. You can send us a re­voc­a­tion by e-​mail or by post to the (e-​mail) ad­dress men­tioned above. You can in­de­pend­ently re­voke con­sent in con­nec­tion with cook­ies and other track­ing tech­no­lo­gies by (re)open­ing our cookie con­sent ban­ner and mak­ing the ap­pro­pri­ate set­tings.

We also reg­u­larly use the fol­low­ing as a legal basis for pro­cessing your per­sonal data:

  • the con­clu­sion or per­form­ance of a con­tract with you or your re­quest in ad­vance of this
  • a bal­an­cing of in­terests/le­git­im­ate in­terest (for ex­ample, when per­sonal data is provided to us on a re­gis­tra­tion form for in­ter­ested parties)
  • a legal ob­lig­a­tion (for ex­ample, for us to store accounting-​related doc­u­ments)

 

Dis­clos­ure to third Parties 

Within the scope of our busi­ness activ­it­ies, we also dis­close all the men­tioned data cat­egor­ies to third parties, as far as this is per­mit­ted and ap­pears to us to be ap­pro­pri­ate, either be­cause they pro­cess it for us or be­cause they want to use it for their own pur­poses. In par­tic­u­lar, this con­cerns mainly our (pre-)con­trac­tual and legal ob­lig­a­tions and the fol­low­ing en­tit­ies (all joint re­cip­i­ents):

  • ser­vice pro­viders of ours (as well as ex­ternal ones, such as banks, in­sur­ance com­pan­ies), in­clud­ing sub-​processors
  • IT ser­vice pro­viders(e.g. Web host­ing pro­viders, op­er­at­ors of our CRM, op­er­at­ors of our ERP, op­er­at­ors of col­lab­or­a­tion/doc­u­ment man­age­ment tools)
  • pay­ment ser­vice pro­viders
  • dis­trib­ut­ors, sup­pli­ers, sub­con­tract­ors and other busi­ness part­ners
  • cus­tom­ers
  • do­mestic and for­eign au­thor­it­ies, of­fi­cial agen­cies or courts
  • fur­ther Webre­pub­lic com­pan­ies
  • the media
  • the pub­lic, in­clud­ing vis­it­ors of the web­site and so­cial media
  • com­pet­it­ors, in­dustry bod­ies, as­so­ci­ations, or­gan­iz­a­tions and other bod­ies
  • other parties in po­ten­tial or ac­tual legal pro­ceed­ings
  • pur­chasers or parties in­ter­ested in pur­chas­ing busi­ness units or com­pan­ies from Webre­pub­lic

These re­cip­i­ents are partly do­mestic but may be any­where in the world. You should ex­pect your data to be trans­ferred to all coun­tries where the ser­vice pro­viders we use are loc­ated.If data could be trans­ferred to a coun­try that does not have an ad­equate level of data pro­tec­tion, we re­quire that the re­cip­i­ent take ap­pro­pri­ate meas­ures to pro­tect per­sonal data, e.g. by means of the Transat­lantic EU-US or Swiss-​US Data Pri­vacy Frame­work or the agree­ment of so-​called EU stand­ard con­trac­tual clauses. Fur­ther in­form­a­tion and a copy of the EU stand­ard con­trac­tual clauses can be found here. Please note that such con­trac­tual pre­cau­tions par­tially com­pensate for weaker or ab­sent legal pro­tec­tion, but can­not com­pletely ex­clude all risks (e.g. of state ac­cess abroad). In cer­tain cases, we may also trans­fer data in ac­cord­ance with data pro­tec­tion reg­u­la­tions without such con­tracts, e.g. if you have con­sen­ted to the cor­res­pond­ing dis­clos­ure or if the dis­clos­ure is ne­ces­sary for the ex­e­cu­tion of the con­tract, for the es­tab­lish­ment, ex­er­cise or en­force­ment of legal claims or for over­rid­ing pub­lic in­terests.

 

Spe­cific pur­poses of pro­cessing

We primar­ily use col­lec­ted data in order to con­clude and pro­cess con­tracts with our cus­tom­ers and busi­ness part­ners, in par­tic­u­lar in con­nec­tion with our on­line mar­ket­ing ser­vices to our cus­tom­ers and the pro­cure­ment of products and ser­vices from our sup­pli­ers and sub­con­tract­ors, as well as in order to com­ply with our do­mestic and for­eign legal ob­lig­a­tions. You may be af­fected by our data pro­cessing in your ca­pa­city as an em­ployee of such a cus­tomer or busi­ness part­ner.

In ad­di­tion, in line with ap­plic­able law and where ap­pro­pri­ate, we may pro­cess your per­sonal data and per­sonal data of third parties for the fol­low­ing pur­poses, which are in our (or, as the case may be, any third parties’) le­git­im­ate in­terest, such as:

  • provid­ing and de­vel­op­ing our products, ser­vices and web­site, apps and other plat­forms,

    on which we are act­ive

  • com­mu­nic­a­tion with third parties and pro­cessing of their re­quests (e.g., job ap­plic­a­tions, media in­quir­ies)
  • re­view and op­tim­iz­a­tion of pro­ced­ures re­gard­ing needs as­sess­ment for the pur­pose of dir­ect cus­tomer ap­proach as well as ob­tain­ing per­sonal data from pub­licly ac­cess­ible sources for cus­tomer ac­quis­i­tion
  • ad­vert­ise­ment and mar­ket­ing (in­clud­ing or­gan­iz­ing events), provided that you have not

    ob­jec­ted to the use of your data for this pur­pose (if you are part of our cus­tomer base and you re­ceive our ad­vert­ise­ment, you may ob­ject at any time and we will place you on a black­list against fur­ther ad­vert­ising mail­ings)

  • mar­ket and opin­ion re­search, media sur­veil­lance
  • as­sert­ing legal claims and de­fense in legal dis­putes and of­fi­cial pro­ceed­ings
  • pre­ven­tion and in­vest­ig­a­tion of crim­inal of­fences and other mis­con­duct (e.g. con­duct­ing in­ternal in­vest­ig­a­tions, data ana­lysis to com­bat fraud)
  • en­sur­ing our op­er­a­tion, in­clud­ing our IT, our web­site, apps and other ap­pli­ances
  • video sur­veil­lance to pro­tect our dom­i­cil­i­ary rights and other meas­ures to en­sure the safety of our premises and fa­cil­it­ies as well as pro­tec­tion of our em­ploy­ees and other in­di­vidu­als and as­sets owner by or en­trus­ted to us (such as e.g. ac­cess con­trols, vis­itor logs, net­work and mail scan­ners, tele­phone re­cord­ings)
  • meas­ures for busi­ness man­age­ment and com­pli­ance with legal and reg­u­lat­ory ob­lig­a­tions as well as in­ternal reg­u­la­tions of Webre­pub­lic

 

Vis­it­ing our Web­site

When you visit our web­site and view pages or con­tent, you leave be­hind in­form­a­tion on the nature of your visit, such as your choice of pages (URL), the date and time of your visit, the IP ad­dress of the re­quest­ing device, in­form­a­tion on your device type and op­er­at­ing sys­tem and your browser ID (user agent string). In ad­di­tion, the fol­low­ing data can be stored: coun­try from which our web­site is ac­cessed, in­form­a­tion about your in­ter­net ac­cess pro­vider, Time zone dif­fer­ence to Green­wich Mean Time (GMT), Con­tent of the re­quest (spe­cific page), Ac­cess status/HTTP status code and the amount of data trans­ferred.

The pur­pose of pro­cessing this in­form­a­tion is to dis­play our web­site and its con­tent and of­fers cor­rectly and to en­sure data traffic, to op­tim­ize our web­site, con­tent and of­fers, to en­sure the sta­bil­ity and se­cur­ity of our web­site and sys­tems on a per­man­ent basis, and to en­able the cla­ri­fic­a­tion, de­fense and pro­sec­u­tion of cyber-​attacks, spam and other un­law­ful acts in re­la­tion to our web­site and sys­tems and to en­force claims in this re­gard.

We de­lete your per­sonal data as soon as they are no longer re­quired to achieve the pur­pose for which they were col­lec­ted. In the case of the col­lec­tion of data for the pro­vi­sion of our web­site, the de­le­tion takes place when the re­spect­ive ses­sion has ended.

For the host­ing of the web­site, we may use ser­vices of third parties in Switzer­land and abroad, which carry out the above pro­cessing on our be­half. Cur­rently, our web­site is hos­ted ex­clus­ively by Swiss host­ing pro­viders and on serv­ers in Switzer­land.

 

Con­tact us

Our web­site of­fers you the pos­sib­il­ity to con­tact us via a con­tact form and/or by e-​mail. If you send us in­quir­ies via con­tact form, the in­form­a­tion you provide in the form, in­clud­ing the con­tact data you enter there, will be stored by us for the pur­pose of pro­cessing the in­quiry and in case of follow-​up ques­tions and will not be dis­closed to third parties without your con­sent.

Some of our forms may have been cre­ated with Hub­Spot Forms, a ser­vice of Hub­Spot Inc. based in the USA. It can­not be ruled out that cer­tain data may be pro­cessed in coun­tries that do not have an ad­equate level of data pro­tec­tion. To pro­tect your data, we have con­cluded a data pro­cessing agree­ment with Hub­Spot. In it, Hub­Spot prom­ises to en­sure an ad­equate level of data pro­tec­tion by re­ly­ing on the EU stand­ard con­trac­tual clauses. Hub­Spot is also cer­ti­fied under the EU-U.S. and Swiss U.S. Data Pri­vacy Frame­work. For more in­form­a­tion on data pro­cessing by Hub­Spot, please refer to their pri­vacy policy.

Your per­sonal data will be de­leted as soon as your re­quest has been dealt with. This is the case if the cir­cum­stances in­dic­ate that the mat­ter in ques­tion has been con­clus­ively cla­ri­fied and the de­le­tion does not con­flict with any legal ob­lig­a­tions to re­tain data.

 

News­let­ter 

To sub­scribe to our news­let­ter it is ne­ces­sary to provide a valid e-​mail ad­dress. We need this in­form­a­tion to send you our news­let­ter. If we ask you for fur­ther in­form­a­tion, such as your first or last name, you en­able us to send you even more tar­geted in­form­a­tion.

Sub­scrip­tion to our news­let­ter takes place in a so-​called double opt-​in pro­ced­ure. This means that after re­gis­tra­tion and click­ing the ap­pro­pri­ate check­box (e.g. sub­scribe) you will re­ceive an e-​mail in which you must click a link to con­firm your re­gis­tra­tion. If you do not con­firm your email ad­dress, you will not re­ceive our news­let­ter.

Our news­let­ters may con­tain, in part and to the ex­tent per­mit­ted, graph­ics and/or web links that re­cord on a per­sonal basis whether, when and how often an in­di­vidual news­let­ter was opened in an e-​mail ap­plic­a­tion and which web links were clicked on. Such graph­ics and/or web links re­cord the use of news­let­ters to en­sure qual­ity and to en­able im­prove­ments to the news­let­ter. You can block the set­ting of such graph­ics and/or web links in your e-​mail ap­plic­a­tion.

For this pur­pose and to de­liver our news­let­ter to you, we use Hub­Spot Inc. based in the USA (“Hub­Spot”). Hub­Spot is a ser­vice with which, among other things, the send­ing of news­let­ters can be or­gan­ized and ana­lyzed. The data entered for the pur­pose of re­ceiv­ing news­let­ters is trans­ferred to Hub­Spot’s serv­ers and stored there. Ac­cord­ing to Hub­Spot, data may be trans­ferred and pro­cessed world­wide, in par­tic­u­lar to the USA and other coun­tries in which Hub­Spot, its sub­si­di­ar­ies or its sub-​processors op­er­ate as data pro­cessors.

To pro­tect your data, we have entered into a Data Pro­cessing Agree­ment with Hub­Spot. In it, Hub­Spot prom­ises to en­sure an ad­equate level of data pro­tec­tion by ap­ply­ing the EU stand­ard con­trac­tual clauses. Hub­Spot is also cer­ti­fied under the EU-U.S. and Swiss U.S. Data Pri­vacy Frame­work

You can re­voke your con­sent to the stor­age of your data and its use for send­ing the news­let­ter at any time and free of charge, for ex­ample via the “un­sub­scribe” link in the news­let­ter or by send­ing an e-​mail to the e-​mail ad­dress men­tioned above (“Con­tact”).

For more in­form­a­tion on data pro­cessing by Hub­Spot, please refer to their pri­vacy policy.

 

Start­ing a ca­reer at Webre­pub­lic

If one of our job of­fers ap­pealed to you and you would like to be­come part of the team at one of Europe’s lead­ing di­gital agen­cies, please feel free to apply. When you apply for a job with us, we pro­cess per­sonal data that we re­ceive from you as part of the ap­plic­a­tion pro­cess re­spect­ively that you enter or up­load in the ap­plic­a­tion form. In ad­di­tion to your Con­tact and iden­ti­fic­a­tion data and other per­sonal de­tails, edu­ca­tion, work ex­per­i­ence and skills, this in­cludes the usual cor­res­pond­ence data such as e-​mail ad­dress and tele­phone num­ber. In ad­di­tion, all doc­u­ments sub­mit­ted by you in con­nec­tion with the ap­plic­a­tion, such as your CV and ref­er­ences, will be pro­cessed. When pro­cessing job ap­plic­a­tions, we often need to take notes in order to check your suit­ab­il­ity for the po­s­i­tion (or pos­sibly other open po­s­i­tions in our com­pany) and to carry out the ap­plic­a­tion pro­cess (to­gether with the other data and doc­u­ments already men­tioned). Data may also be pro­cessed for stat­ist­ical pur­poses (e.g. re­port­ing). How­ever, we en­sure that no con­clu­sions can be drawn about in­di­vidual per­sons.

We pro­cess the data in our ap­plic­ant man­age­ment sys­tem Soft­garden, an on­line ser­vice provided by soft­garden e-​recruiting GmbH, in Ger­many. As an ap­plic­ant, you can use Soft­garden to send us a di­gital ap­plic­a­tion. Ac­cord­ing to Soft­garden, the data provided for re­gis­tra­tion is then stored ex­clus­ively on serv­ers in Ger­many. Fur­ther de­tails can be found in Soft­garden’s pri­vacy policy.

You will re­ceive an auto­matic con­firm­a­tion email when we re­ceive your ap­plic­a­tion in the job ap­plic­ant portal.

If you provide ref­er­ences in your ap­plic­a­tion, we as­sume that you have ob­tained their con­sent for this data pro­cessing.

If the ap­plic­a­tion pro­cess leads to em­ploy­ment, your data will be trans­ferred to the per­son­nel mas­ter and per­son­nel file as part of the em­ploy­ment re­la­tion­ship.

If the ap­plic­a­tion pro­cess does not lead to a job offer, we will de­lete the doc­u­ments you sub­mit­ted in the event of a re­jec­tion after 6 months at the latest , provided that we do not have to pro­cess your data fur­ther to ful­fill legal ob­lig­a­tions or to de­fend or as­sert legal claims

 

Cook­ies and sim­ilar tech­no­lo­gies

Our web­site uses so-​called cook­ies. Cook­ies are small text files that are stored on your end device (laptop, tab­let, smart­phone or sim­ilar) auto­mat­ic­ally with the help of the browser. They con­tain a unique iden­ti­fic­a­tion num­ber (an ID) and serve to make our web­site more user-​friendly and ef­fect­ive over­all and to make your visit to our web­site as pleas­ant as pos­sible. Cook­ies allow us to dis­tin­guish in­di­vidual vis­it­ors from oth­ers, but usu­ally without identi­fy­ing them. De­pend­ing on the pur­pose, cook­ies con­tain fur­ther in­form­a­tion, e.g. about pages ac­cessed and the dur­a­tion of a visit to a page.

Most of the cook­ies we use are so-​called ses­sion cook­ies. These are auto­mat­ic­ally de­leted when you log out or close the browser. Other cook­ies re­main stored on your end device bey­ond the re­spect­ive usage pro­cess (usu­ally between a few days and two years) and en­able us or our part­ner com­pan­ies (third-​party cook­ies) to re­cog­nize your browser on your next visit. In­so­far as other cook­ies (e.g. cook­ies to ana­lyze your surf­ing be­ha­vior) are stored, these are treated sep­ar­ately in this pri­vacy policy.

We may also use sim­ilar tech­no­lo­gies, such as pixel tags, fin­ger­prints, and other browser-​based data stor­age meth­ods. Pixel tags are small, often in­vis­ible image files or pro­gram code that are loaded from a server and provide the op­er­ator with cer­tain in­form­a­tion, such as whether and when a web­site was ac­cessed. Fin­ger­prints are data that are col­lec­ted dur­ing your visit to our web­site based on the con­fig­ur­a­tion of your device or browser and can dis­tin­guish your device from oth­ers. In ad­di­tion, most browsers sup­port other data stor­age tech­no­lo­gies, sim­ilar to cook­ies, which we can also use, such as “web stor­age”.

To the ex­tent that we ask for your con­sent for the use of cook­ies, you can re­voke such con­sent at any time with ef­fect for the fu­ture. You can do this in­de­pend­ently by re­open­ing Con­sent Man­age­ment Plat­form and ad­just­ing your set­tings ac­cord­ingly (more in­form­a­tion below). You can also use a browser add-​on (ex­ten­sion) to pre­vent track­ing by third parties.

Al­tern­at­ively, you can set your browser so that you are in­formed about the set­ting of cook­ies or sim­ilar tech­no­lo­gies and only allow their em­plyoment in in­di­vidual cases, ex­clude the ac­cept­ance for cer­tain cases or in gen­eral and de­lete Cook­ies and other stored data when clos­ing the browser. If you de­ac­tiv­ate cook­ies or sim­ilar tech­no­lo­gies, the func­tion­al­ity of this web­site may be lim­ited.

 

Ana­lysis tools / di­gital mar­ket­ing

We use mod­ern, ad­vanced ana­lysis meth­ods and tools to un­der­stand users’ habits on our web­site. This in­form­a­tion helps us im­prove our products and ser­vices and provide rel­ev­ant ser­vices and in­form­a­tion. In prin­ciple, we use only an­onym­ized data that does not allow us to identify the user.

Below we de­scribe the ana­lysis ser­vices and tech­no­logy that we use for such pur­poses. Ad­di­tion­ally, we show how you can pre­vent these ser­vices from ana­lysis of your use of our web­site. The ser­vices we use on our web­site may use cook­ies, tags and pixels. We have already ex­plained what cook­ies are above. Tags are small sec­tions of code built into web­sites and mo­bile ap­plic­a­tions that no­tify a server when a user car­ries out a cer­tain ac­tion (e.g. click­ing on a but­ton). Pixel tags (also known as web beacons) are tiny image files em­bed­ded in web­sites or emails that allow con­clu­sions to be drawn.

 

Con­sent Man­age­ment Plat­form

We use the User­centrics Con­sent Man­age­ment Plat­form from User­centrics GmbH, based in Ger­many, as a con­sent man­age­ment tool for the ana­lyt­ics and on­line mar­ket­ing activ­it­ies on our web­site. When cook­ies are men­tioned later in this data pro­tec­tion de­clar­a­tion, these are cook­ies that can be con­trolled via the Con­sent Mange­ment Plat­form.

The User­centrics Con­sent Man­age­ment Plat­form col­lects log file and con­sent data using JavaS­cript.

This JavaS­cript makes it pos­sible to in­form the user about his con­sent to cer­tain tags on our web­site and to ob­tain, man­age and doc­u­ment this con­sent. We pro­cess the fol­low­ing data: Con­sent data (e.g. con­sent ID, con­sent num­ber, timestamp of con­sent, opt-​in or opt-​out data, ban­ner lan­guage, cus­tomer set­ting, tem­plate ver­sion) and device in­form­a­tion (e.g. HTTP agent, HTTP re­fer­rer), IP ad­dress, geo­loca­tion data. The Con­sen­tID (con­tains the above data), the con­sent status in­clud­ing time stamp are stored in your browser’s local memory and sim­ul­tan­eously on the cloud serv­ers used.

Ac­cord­ing to User­centrics, the data pro­cessed within the frame­work of the Con­sent Man­age­ment Plat­form is stored on serv­ers in the EU.

To the ex­tent that we ask for your con­sent for the use of cook­ies, you can re­voke such con­sent at any time with ef­fect for the fu­ture. You can do this in­de­pend­ently by re­open­ing Con­sent Man­age­ment Plat­form and ad­just­ing your set­tings ac­cord­ingly.

 

Google Ser­vices

On our web­site, we use vari­ous ser­vices of Google LLC, based in the USA, or if you have your ha­bitual res­id­ence in the European Eco­nomic Area (EEA) or Switzer­land, Google Ire­land Ltd, based in Ire­land (“Google”). Google LLC is al­ways re­spons­ible for the pro­cessing of per­sonal data when using Google Maps”. We use the fol­low­ing Google ser­vices on our web­site:

  • Google Tag Man­ager
  • Google Ana­lyt­ics 4
  • Google Flood­light
  • Google Ads
  • Google Mar­ket­ing Plat­form
  • Google Maps
  • Google Fonts
  • You­Tube
  • re­CAPTCHA

More in­form­a­tion about the in­di­vidual ser­vices can be found below.

Google uses tech­no­lo­gies such as cook­ies, web stor­age in the browser and track­ing pixels, which en­able an ana­lysis of your use of our web­site. The in­form­a­tion thus gen­er­ated about your use of our web­site may be trans­mit­ted to a Google server in the USA or other coun­tries and stored there. In­form­a­tion about the loc­a­tions of Google’s data cen­ters can be found here.

We use tools provided by Google that Google claims can pro­cess per­sonal data in coun­tries where Google or its sub­pro­cessors main­tain fa­cil­it­ies. Google prom­ises in its “Data Pro­cessing Ad­dendum for Products where Google is a Data Pro­cessor” to en­sure an ad­equate level of data pro­tec­tion by re­ly­ing on the EU stand­ard con­trac­tual clauses and (Google LLC) being cer­ti­fied under the EU-U.S. and Swiss U.S. Data Pri­vacy Frame­work.

You can find more in­form­a­tion about Google’s pro­cessing and pri­vacy con­trols in Google’s pri­vacy policy re­spect­ively pri­vacy con­trols.

You have the op­tion of re­fus­ing interest-​based ad­vert­ising by Google. To do this, you must make the ap­pro­pri­ate set­tings for per­son­al­ized ad­vert­ising on all browsers you use.

 

Google Tag Man­ager

Our web­site uses Google Tag Man­ager. With Google Tag Man­ager, web­site tags can be man­aged ef­fi­ciently. Web­site tags are place­hold­ers that are stored in the source code of the re­spect­ive web­site, e.g. to re­cord the in­teg­ra­tion of fre­quently used web­site ele­ments, such as code for web ana­lyt­ics ser­vices.

The Google Tag Man­ager is an aux­il­i­ary ser­vice and pro­cesses per­sonal data it­self only for tech­nical pur­poses (e.g., to cor­rect any con­nec­tion er­rors) and provides for the trig­ger­ing of other tags, which in turn may col­lect data. Google Tag Man­ager does not have ac­cess to this data. If a de­ac­tiv­a­tion has been made at the do­main or cookie level, it will re­main in place for all track­ing tags im­ple­men­ted with Google Tag Man­ager.

You can find more in­form­a­tion about Google Tag Man­ager in the re­spect­ive help cen­ter, the Google Tag Man­ager Terms of Ser­vice and Google’s Pri­vacy Policy.

 

Google Ana­lyt­ics 4

For the pur­pose of ana­lyz­ing our web­site and its vis­it­ors, as well as for mar­ket­ing and ad­vert­ising pur­poses, we use the web ana­lyt­ics ser­vice Google Ana­lyt­ics 4.

Google Ana­lyt­ics uses cook­ies that are stored on your ter­minal device (laptop, tab­let, smart­phone, etc.) and en­able an ana­lysis of your use of our web­site. This al­lows us to eval­u­ate the usage be­ha­vior on our web­site and to design our offer in a more in­ter­est­ing way via the stat­ist­ics/re­ports ob­tained.

We use Google Sig­nals. This al­lows Google Ana­lyt­ics to col­lect ad­di­tional in­form­a­tion about users who have ac­tiv­ated per­son­al­ized ads (in­terests and demo­graph­ics), and ads can be de­livered to these users in cross-​device re­market­ing cam­paigns.

Google Ana­lyt­ics 4 has IP ad­dress an­onym­iz­a­tion en­abled by de­fault. This means that your IP ad­dress is shortened by Google within Switzer­land or the EU/EEA be­fore it is trans­mit­ted. Only in ex­cep­tional cases is the full IP ad­dress trans­mit­ted to a Google server and shortened there.

Google uses this in­form­a­tion to eval­u­ate your [pseud­onym­ous] use of our web­site, to com­pile re­ports on web­site activ­ity and to provide us with other ser­vices re­lated to web­site activ­ity and in­ter­net usage. When you visit our web­site, your user be­ha­vior is re­cor­ded in the form of events (such as page views, in­ter­ac­tion with the web­site or your “click path”) as well as other data such as your ap­prox­im­ate loc­a­tion (coun­try and city), tech­nical in­form­a­tion about your browser and the end devices you use or the re­fer­rer URL, i.e. via which web­site / ad­vert­ising ma­ter­ial you came to our web­site.

The data col­lec­ted by means of Google Ana­lyt­ics is auto­mat­ic­ally de­leted after 14 months.

If you are logged into your Google ac­count and surf on our webpage, Google may, under cer­tain cir­cum­stances, be able to draw con­clu­sions about the iden­tity of the vis­it­ors to the web­site based on the col­lec­ted data and there­fore cre­ate per­sonal pro­files and link the ob­tained data to your Google ac­count.

You can pre­vent the col­lec­tion and trans­mis­sion of the data gen­er­ated by the cookie and there­with re­lated to your use of our web­site (in­clud­ing your IP ad­dress) to Google and the pro­cessing of this data by Google by down­load­ing and in­stalling the . If you wish to ob­ject to interest-​based ad­vert­ising by Google, you can not give your con­sent for stat­ist­ics in the con­sent man­age­ment plat­form or use the provided by Google. If con­sent for cook­ies to be stored has not been gran­ted, tags send so-​called pings to Google for be­ha­vi­oral and con­ver­sion mod­el­ing to meas­ure the ef­fect­ive­ness of our on­line mar­ket­ing activ­it­ies. The mod­els use char­ac­ter­ist­ics such as browser type, type of con­ver­sion ac­tion, time of day and other gen­eral, non-​identifying vari­ables. For more in­form­a­tion, see https://sup­port.google.com/ana­lyt­ics/an­swer/9976101?hl=en.

An over­view of the data use in Google Ana­lyt­ics and the meas­ures taken by Google to pro­tect your data can be found in the Google Ana­lyt­ics Help Cen­ter.

For more in­form­a­tion about Google Ana­lyt­ics terms of ser­vice and data pro­tec­tion at Google, please refer to the re­spect­ive doc­u­ments.

 

Google Flood­light

We use Google’s Flood­light tag to meas­ure the ef­fect­ive­ness of our ad­vert­ising cam­paigns, to limit the num­ber of times you see a par­tic­u­lar ad, and to dis­play only ads that are rel­ev­ant to you and your in­terests. In par­tic­u­lar, in­form­a­tion about the ad­vert­ise­ments you have clicked on and your pre­vi­ous user be­ha­vior on third-​party web­sites is col­lec­ted and stored. Google uses a cookie ID to re­cord which ads are dis­played in which browser and to pre­vent them from being dis­played mul­tiple times. In ad­di­tion, Google can use cookie IDs to re­cord so-​called con­ver­sions that are re­lated to ad re­quests. This is the case, for ex­ample, when a user sees a Google Ad and later vis­its our web­site with the same browser and buys some­thing there. The cook­ies do not con­tain any per­sonal in­form­a­tion such as email ad­dresses, names or ad­dresses.

Based on the mar­ket­ing tools used, your browser auto­mat­ic­ally es­tab­lishes a dir­ect con­nec­tion with the Google server. Through the in­teg­ra­tion of the Flood­light tag, Google re­ceives the in­form­a­tion that you have ac­cessed the cor­res­pond­ing part of our web­site or clicked on one of our ads.

In ad­di­tion, the Flood­light tags used en­able us to un­der­stand whether you per­form cer­tain ac­tions on our web­site after you have viewed one of our dis­play/video ads on an­other plat­form or clicked on it (con­ver­sion track­ing). Google uses this cookie to un­der­stand the con­tent you have in­ter­ac­ted with on our web­sites and to be able to send you tar­geted ad­vert­ising later.

 

Google Ads

We use Google Ads, an on­line ad­vert­ising pro­gram from Google. Google Ads uses cook­ies to ana­lyze the use of our web­site. A cookie is set if you have reached our web­site via a Google ad. Cook­ies of this type have a lim­ited valid­ity, do not con­tain per­sonal data and are there­fore not used for per­sonal iden­ti­fic­a­tion. If you visit cer­tain pages of ours and the cookie has not yet ex­pired, we and Google can re­cog­nize that someone has clicked on the ad and thus been re­dir­ec­ted to our web­site.

We use a tool called con­ver­sion track­ing as part of Google Ads. When you click on an ad placed by Google, a con­ver­sion track­ing cookie is set. The in­form­a­tion ob­tained using the con­ver­sion cookie is used to gen­er­ate con­ver­sion stat­ist­ics. We learn the total num­ber of users who clicked on an ad and were re­dir­ec­ted to a page with a con­ver­sion track­ing tag. How­ever, we do not re­ceive any in­form­a­tion that could be used to per­son­ally identify users.

We also use the re­market­ing func­tion of Google Ads. This en­ables us to dis­play interest-​based ad­vert­ising to vis­it­ors to our web­site on other web­sites within the Google ad­vert­ising net­work, such as You­Tube or Google ads. For this pur­pose, the in­ter­ac­tions of our web­site vis­it­ors are ana­lyzed (e.g., which products they were in­ter­ested in), so that we can show them tar­geted ad­vert­ising on other web­sites even after they have left our web­site. To make this pos­sible, Google sets cook­ies when they visit cer­tain Google ser­vices or web­sites within the Google ad­vert­ising net­work. The cook­ies are used to uniquely identify the browser used and not to identify a per­son.

Fur­ther in­form­a­tion on data pro­cessing in con­nec­tion with Google Ads and in­form­a­tion on how Google uses cook­ies in ad­vert­ise­ments can be found in Google’s Pri­vacy Policy or on Google’s web­site under the head­ing “Tech­no­lo­gies”.

 

Google Mar­ket­ing Plat­form

The on­line mar­ket­ing tool Google Mar­ket­ing Plat­form (“GMP”) uses cook­ies to serve ads that are rel­ev­ant to users, to im­prove cam­paign per­form­ance re­ports, or to pre­vent a user from see­ing the same ads more than once. Using a Cookie ID, Google re­cords which ads are served in which browser and can thus pre­vent them from being dis­played more than once.

In ad­di­tion, GMP can use cookie IDs to re­cord so-​called con­ver­sions, i.e. whether a user sees a GMP ad and later calls up the ad­vert­iser’s web­site and makes a pur­chase there. Ac­cord­ing to Google, GMP cook­ies do not con­tain any per­sonal in­form­a­tion.

Your browser auto­mat­ic­ally es­tab­lishes a dir­ect con­nec­tion with Google’s server. We have no in­flu­ence on the scope and fur­ther use of the data col­lec­ted by Google through the use of this ser­vice. Ac­cord­ing to Google, by in­teg­rat­ing GMP, Google re­ceives the in­form­a­tion that you have called up the rel­ev­ant part of our web­sites or clicked on an ad­vert­ise­ment from us. If you are re­gistered with a Google ser­vice, Google can as­sign the visit to your user ac­count. Even if you are not re­gistered with Google or have not logged in, there is a pos­sib­il­ity that the pro­vider may ob­tain and store your IP ad­dress.

You can find more in­form­a­tion about GMP on the Google Mar­ket­ing Plat­form web­site.

 

Google Maps

To in­teg­rate in­ter­act­ive maps on our web­site, we use the on­line map ser­vice Google Maps.

When vis­it­ing a web­site on which Google Maps is em­bed­ded, Google Maps will set a cookie. This cookie is usu­ally not de­leted by clos­ing the browser, but ex­pires after a cer­tain time, un­less you de­lete it manu­ally be­fore­hand.

By using Google Maps, in­form­a­tion about your use of our web­site (in­clud­ing your IP ad­dress) may be trans­mit­ted to a Google server in the USA and stored there. Google may store this data as usage pro­files for the pur­pose of tail­or­ing its ser­vices, ad­vert­ising and mar­ket re­search. If you are logged in to Google, your data will be dir­ectly as­signed to your ac­count. If you do not wish this, you must log out be­fore­hand.

If you do not agree with this pro­cessing of your in­form­a­tion, you have the op­tion to de­ac­tiv­ate the Google Maps ser­vice. To do this, you must de­ac­tiv­ate the Java Script func­tion in your browser. How­ever, this may also af­fect other func­tions of our web­site.

For more in­form­a­tion, please refer to the Google Maps Terms of Ser­vice and Google’s Pri­vacy Policy.

 

Google Fonts

This web­site uses ex­ternal fonts, Google Fonts. This in­forms the server which of our web­sites you have vis­ited. The IP ad­dress of the browser of the vis­itor’s end device to this web­site is also stored by Google. You can find more in­form­a­tion in Google’s pri­vacy policy, which you can ac­cess here: “Pri­vacy and Google Fonts”, “Pri­vacy and data col­lec­tion

 

You­Tube

When you start play­ing a You­Tube video on our web­site, a con­nec­tion to the You­Tube serv­ers is es­tab­lished. This lets the You­Tube server know, which of our web­sites you have vis­ited. This in­form­a­tion (in­clud­ing your IP ad­dress) may be trans­mit­ted to a Google server in the USA and stored there. If you are logged into your You­Tube ac­count at the same time, you en­able You­Tube to as­sign your surf­ing be­ha­vior dir­ectly to your per­sonal pro­file. You can pre­vent this by log­ging out of your You­Tube ac­count be­fore vis­it­ing our web­site.

We use the so-​called privacy-​enhanced mode of You­Tube. Ac­cord­ing to You­Tube, this mode en­sures that You­Tube does not store any data about you as a vis­itor to our web­site be­fore you watch or play the video. How­ever, the trans­fer of data to You­Tube part­ners is not ne­ces­sar­ily ex­cluded by the privacy-​enhanced mode.

For more in­form­a­tion, please refer to You­Tube’s Terms of Ser­vice and Google’s Pri­vacy Policy.

 

re­CAPTCHA 

The re­CAPTCHA func­tion is used to dis­tin­guish whether an entry (e.g. in a con­tact form) is made by a human or auto­mat­ic­ally by a com­puter pro­gram (so-​called bots). In this way, we want to en­sure the se­cur­ity of our web­site and pro­tect them in par­tic­u­lar from auto­mated entries (or at­tacks) and from spam. The pro­cessing is thus based on our le­git­im­ate in­terests.

For this pur­pose, re­CAPTCHA ana­lyzes the be­ha­vior of the web­site vis­itor on the basis of vari­ous char­ac­ter­ist­ics. These ana­lyses run com­pletely in the back­ground and begin auto­mat­ic­ally as soon as you visit our web­sites. To dif­fer­en­ti­ate between hu­mans and bots, Google ana­lyzes vari­ous in­form­a­tion, such as the IP ad­dress of the end device used, time spent on the web­site, the browser and op­er­at­ing sys­tem used or mouse move­ments made by the web­site vis­itor.

For more in­form­a­tion on the use of the data col­lec­ted by Google, please refer to the pri­vacy policy and Google’s terms of ser­vice.

 

Meta Pixel, Cus­tom Audi­ences and Face­book Con­ver­sions

Our web­site uses Meta Pixel, if you are ha­bitu­ally res­id­ent in the European Eco­nomic Area (EEA) or Switzer­land, a ser­vice provided by Meta Plat­forms Ire­land Ltd, based in Ire­land. The par­ent com­pany is Meta Plat­forms Inc., based in the USA (“Meta”). In­s­tagram is also a ser­vice of Meta. Meta prom­ises to en­sure an ad­equate level of data pro­tec­tion by re­ly­ing on the EU stand­ard con­trac­tual clauses and being cer­ti­fied under the EU-U.S. and Swiss U.S. Data Pri­vacy Frame­work.

With the help of the Meta pixel, it is pos­sible for Meta to de­term­ine the vis­it­ors to our on­line of­fers as a tar­get group for the dis­play of ads (so-​called “Face­book Ads” or “In­s­tagram Ads”). Ac­cord­ingly, we use the Meta Pixel to dis­play the Face­book and In­s­tagram Ads placed by us only to those Face­book or In­s­tagram users who have also shown an in­terest in our on­line of­fers or who have cer­tain char­ac­ter­ist­ics (e.g. in­terests in cer­tain top­ics or products de­term­ined on the basis of the web­sites vis­ited), which we trans­mit to Meta (so-​called “Cus­tom Audi­ences”). With the help of the Meta pixel, we also want to en­sure that our Face­book and In­s­tagram ads cor­res­pond to the po­ten­tial in­terest of users and do not have a har­ass­ing ef­fect. With the help of the Meta pixel, we can also track the ef­fect­ive­ness of the Face­book and In­s­tagram ads for stat­ist­ical and mar­ket re­search pur­poses by see­ing whether users are re­dir­ec­ted to our web­site after click­ing on a Face­book or In­s­tagram ad (so-​called “con­ver­sions”).

Fur­ther­more, we use the ad­di­tional func­tion “Auto­matic Ad­vanced Match­ing” when using the Meta pixel. Here, data such as tele­phone num­bers, e-​mail ad­dresses, dates of birth or postal codes are sent to Meta in en­cryp­ted form as ad­di­tional in­form­a­tion, provided that you have made this data avail­able to us. This en­ables us to in­crease the num­ber of as­signed “con­ver­sions” and to en­large our “Cus­tom Audi­ences”. You can find fur­ther in­form­a­tion on “auto­matic ex­ten­ded match­ing” in the cor­res­pond­ing help cen­ter of Meta.

We also use the “Cus­tom Audi­ences from File” pro­ced­ure. This al­lows us to up­load vari­ous cus­tomer in­form­a­tion, such as email ad­dresses, phone num­bers, first and last names, to Meta in en­cryp­ted form. Using this in­form­a­tion, Meta can de­term­ine whether someone on Face­book or In­s­tagram should be added to our ad­vert­ising tar­get group. This is to en­sure that ads are only shown to users who have an in­terest in our in­form­a­tion and ser­vices. Fur­ther in­form­a­tion on Cus­tomer File-​Custom Audi­ences can be found in the cor­res­pond­ing help cen­ter of Meta.

Data pro­cessing by Face­book takes place within the scope of Meta’s pri­vacy policy. You can find gen­eral in­form­a­tion on the dis­play of Face­book and In­s­tagram Ads in this policy.

Through the use of cook­ies, Meta can sub­sequently re­cog­nize you in the mem­ber area of Face­book or In­s­tagram and op­tim­ize the ef­fi­ciency of ad­vert­ise­ments, e.g. by of­fer­ing ad­vert­ise­ments tar­geted to spe­cific groups. The pre­requis­ite for this is that you have a Face­book and/or In­s­tagram ac­count and are logged into the mem­ber area of Face­book or In­s­tagram. If you are not a mem­ber of Face­book or In­s­tagram, you are not af­fected by this data pro­cessing.

For gen­eral in­form­a­tion about Meta’s use of data, your rights in this re­gard and ways to pro­tect your pri­vacy, please see Meta’s pri­vacy policy. Spe­cific in­form­a­tion and de­tails about the Meta Pixel and how it works can be found in Meta’s help cen­ter. If you gen­er­ally want to ob­ject to the col­lec­tion by Meta Pixel and the use of your data for the dis­play of Face­book or In­s­tagram Ads, you can do so in the ad­vert­ising set­tings of Face­book, or the pri­vacy set­tings of In­s­tagram. To do this, you must be logged in to Face­book or In­s­tagram.

If you do not have a Face­book or In­s­tagram ac­count, you can also opt out of the use of cook­ies for reach meas­ure­ment and ad­vert­ising pur­poses via the Net­work Ad­vert­ising Ini­ti­at­ive opt-​out page and ad­di­tion­ally on the U.S. web­site YourAdChoices or the European web­site Your On­line Choices.

You can re­voke your con­sent for data pro­cessing by Meta Pixel and the use of your data to dis­play Face­book and In­s­tagram Ads for our web­site at any time with fu­ture ef­fect by ad­just­ing your cookie set­tings.

 

LinkedIn Mar­ket­ing Solu­tions and Con­ver­sion Track­ing

On our web­sites, we use LinkedIn Mar­ket­ing Solu­tions (“LMS”), a ser­vice of the LinkedIn Cor­por­a­tion based in the USA, or if you have your ha­bitual res­id­ence in the European Eco­nomic Area (EEA) or Switzer­land, LinkedIn Ire­land Un­lim­ited Com­pany based in Ire­land (“LinkedIn”). LinkedIn prom­ises to en­sure an ad­equate level of data pro­tec­tion by re­ly­ing on the EU stand­ard con­trac­tual clauses and (LinkedIn Cor­por­a­tion) being cer­ti­fied under the EU-U.S. and Swiss U.S. Data Pri­vacy Frame­work

LMS stores and pro­cesses in­form­a­tion about your user be­ha­vior on our web­site. For this pur­pose, LMS uses, among other things, cook­ies that are stored loc­ally in the cache of your web browser on the re­spect­ive end device used by you and en­able an ana­lysis of your use of our web­sites.

We use LMS for mar­ket­ing and op­tim­iz­a­tion pur­poses, in par­tic­u­lar to ana­lyze the use of our web­sites, to con­tinu­ously im­prove in­di­vidual func­tions and of­fers as well as the user ex­per­i­ence and to place rel­ev­ant and in­ter­est­ing ads for you. In par­tic­u­lar, we use the LinkedIn In­sight tag, which al­lows us to track con­ver­sions, re­tar­get our web­site vis­it­ors, and gain ad­di­tional in­form­a­tion about the LinkedIn mem­bers who view our ads. To do this, LinkedIn uses a JavaS­cript code (In­sight tag), which in turn stores a cookie in your web browser or uses a pixel.

Ac­cord­ing to LinkedIn, the LinkedIn In­sight tag is used to col­lect data about the use of our web­site, in­clud­ing in­form­a­tion such as the re­fer­rer URL, IP ad­dress, device and browser prop­er­ties, and timestamps. The data col­lec­ted via the LinkedIn In­sight tag is en­cryp­ted, IP ad­dresses are trun­cated and mem­bers’ dir­ect IDs are re­moved within seven days to pseud­onym­ize the data. This re­main­ing pseud­onym­ized data is de­leted within 90 days. LinkedIn does not share any per­sonal data with the web­site op­er­ator, but only provides sum­mar­ized re­ports about the web­site’s tar­get audi­ence and dis­play per­form­ance.

If you are logged into the mem­ber area of LinkedIn, LinkedIn can as­sign the use of our on­line offer to your pro­file. If you do not wish this, you must log out of LinkedIn be­fore vis­it­ing our web­sites.

Fur­ther in­form­a­tion on the type, pur­pose and scope of data pro­cessing can be found in LinkedIn’s pri­vacy policy, the cookie policy and pri­vacy man­age­ment portal. Fur­ther­more, you can ob­ject to per­son­al­ized (LinkedIn) ad­vert­ising by in­stalling an opt-​out cookie, re­gard­less of whether you are a LinkedIn mem­ber or not.

 

Op­tim­izely

We use Op­tim­izely on our web­site, a ser­vice provided by Op­tim­izely Inc. based in the USA, to im­prove the user ex­per­i­ence on our web­site. Op­tim­izely is an ana­lysis tool that ana­lyzes your use of our web­site and en­ables us to tailor our con­tent to spe­cific tar­get groups and carry out A/B tests or mul­tivari­ate ana­lyses. It uses cook­ies to re­cog­nize users by their an­onym­ous char­ac­ter­ist­ics and at­trib­ute vari­ous ac­tions and vis­its to them. In­form­a­tion on page vis­its and user ac­tions (e.g. the dur­a­tion, se­quence and URL of vis­its and page vis­its, the page vis­ited by the user pre­vi­ously, in­form­a­tion on the user’s com­puter, op­er­at­ing sys­tem, browser, set­tings, IP ad­dress and ap­prox­im­ate loc­a­tion) is also sent to the pro­vider’s serv­ers. How­ever, no per­sonal data is sent to Op­tim­izely; IP ad­dresses – used to loc­ate a com­puter – are ‘masked’ in ad­vance (cer­tain char­ac­ters are re­moved). As a rule, data is col­lec­ted only if a) the snip­pet is in­stalled on the URL and b) a test is act­ive. Op­tim­izely provides more in­form­a­tion in its

 

X-Ads

Our web­site uses X-Ads, a web ana­lyt­ics ser­vice provided by X. Corp., based in the USA, or if you are a ha­bitual res­id­ent of the European Eco­nomic Area (EEA) or Switzer­land, Twit­ter In­ter­na­tional Un­lim­ited Com­pany, based in Ire­land (“X”).

X uses cook­ies. The in­form­a­tion gen­er­ated by the cookie about your use of our web­site may be trans­mit­ted to and stored by X on serv­ers in the United States or other coun­tries. X uses this in­form­a­tion to eval­u­ate the use of our web­site, to com­pile re­ports on web­site activ­ity and to provide us with other ser­vices re­lated to web­site and In­ter­net use. Pseud­onym­ous usage pro­files can be cre­ated from the pro­cessed data.

We use X-Ads for mar­ket­ing and op­tim­iz­a­tion pur­poses, in par­tic­u­lar to ana­lyze the use of our web­site and to con­tinu­ously im­prove in­di­vidual func­tions and of­fers as well as the user ex­per­i­ence. Through the stat­ist­ical eval­u­ation of user be­ha­vior, we can im­prove our offer and make it more in­ter­est­ing for you as a user.

The ad­vert­ising ser­vices provided by X use cook­ies, mo­bile device IDs or hash val­ues (ir­re­vers­ibly en­cryp­ted nu­meric val­ues) for email ad­dresses in order to re­cog­nize vis­it­ors to our web­site on its ser­vices and provide them with ad­vert­ise­ments tailored to their in­terests and pref­er­ences.

The X Pixel al­lows us to stat­ist­ic­ally re­cord the use of our web pages in order to op­tim­ize them. With con­ver­sion track­ing, a cookie is set on your device by X when you visit our web­site by click­ing on a X ad. Con­ver­sion track­ing is used to gen­er­ate stat­ist­ics and not to identify you per­son­ally. We only want to know which X ads or in­ter­ac­tions users come to our web­site through. This in­form­a­tion helps us, for ex­ample, to bet­ter con­trol the place­ment of ban­ner ads and to place them on spe­cific web­sites on the In­ter­net.

You can pre­vent the in­stall­a­tion of cook­ies by de­let­ing ex­ist­ing cook­ies and de­ac­tiv­at­ing the stor­age of cook­ies in the set­tings of your browser. We point out that in this case you may not be able to use all fea­tures of our web­site. You can also pre­vent the col­lec­tion of the afore­men­tioned in­form­a­tion by X by chan­ging the set­tings on your Twit­ter ac­count.

X prom­ises to en­sure an ad­equate level of data pro­tec­tion by ap­ply­ing the EU stand­ard con­trac­tual clauses. X (Corp.) is also cer­ti­fied under the EU-U.S. and Swiss U.S. Data Pri­vacy Frame­work

Fur­ther in­form­a­tion on data pro­cessing and data pro­tec­tion by X can be found in X’s Pri­vacy Policy.

 

Hub­Spot Ana­lyt­ics

Fur­ther­more, we use Hub­Spot Ana­lyt­ics, an ana­lyt­ics ser­vice of Hub­Spot Inc. based in the USA., on our web­site (“Hub­Spot”). We use Hub­Spot in par­tic­u­lar for stat­ist­ical eval­u­ations of our web­site. These can in­clude, for ex­ample, the num­ber of views of our on­line offer, vis­ited sub­pages and the time spent by web­site vis­it­ors.

For the eval­u­ation and to re­cog­nize web­site vis­it­ors, Hub­Spot uses cook­ies and other browser tech­no­lo­gies. The in­form­a­tion col­lec­ted in this way is used, among other things, to com­pile re­ports on the activ­it­ies on our web­site.

As part of this pro­cessing, data may be trans­ferred to the USA. In it, Hub­Spot prom­ises to en­sure an ad­equate level of data pro­tec­tion by re­ly­ing on the EU stand­ard con­trac­tual clauses. Hub­Spot is also cer­ti­fied under the EU-U.S. and Swiss U.S. Data Pri­vacy Frame­work. For more in­form­a­tion on data pro­cessing by Hub­Spot, please refer to their pri­vacy policy.

 

So­cial Media Pres­ence

On our web­site, we have set up links to our so­cial media pres­ence on Face­book, In­s­tagram, LinkedIn, X and You­Tube.

If you click on the cor­res­pond­ing icons of the so­cial net­works, you will auto­mat­ic­ally be re­dir­ec­ted to our pro­file on the re­spect­ive so­cial net­work. In order to be able to use the func­tions of the re­spect­ive net­work there, you must par­tially log in to your user ac­count for the re­spect­ive net­work.

When you open a link to one of our so­cial media pro­files, a dir­ect con­nec­tion is es­tab­lished between your browser and the server of the so­cial net­work in ques­tion. This provides the net­work with the in­form­a­tion that you have vis­ited our web­sites with your IP ad­dress and ac­cessed the link. If you ac­cess a link to a net­work while logged in to your ac­count on the net­work con­cerned, the con­tent of our site may be linked to your pro­file on the net­work, i.e., the net­work may link your visit to our web­site dir­ectly to your user ac­count. If you want to pre­vent this, you should log out be­fore click­ing on the rel­ev­ant links. In any case, an as­so­ci­ation takes place when you log in to the rel­ev­ant net­work after click­ing on the link.

If you have your ha­bitual res­id­ence in Switzer­land or the EEA, the pro­vider of the so­cial net­work is based in Ire­land, oth­er­wise in the USA. The pro­cessing of per­sonal data when using  “You­Tube” al­ways takes place in the USA. More de­tailed in­form­a­tion on data pro­cessing by the pro­vider of the so­cial media plat­form can be found in the pri­vacy policy of the re­spect­ive pro­vider:

  • Face­book: Meta Plat­forms Inc. (USA)/Meta Plat­forms Ire­land Ltd. (Ire­land): Pri­vacy Policy
  • In­s­tagram: Meta Plat­forms Inc. (USA)/Meta Plat­forms Ire­land Ltd. (Ire­land): Pri­vacy Policy
  • LinkedIn: LinkedIn Cor­por­a­tion (USA)/LinkedIn Ire­land Un­lim­ited Com­pany (Ire­land): Pri­vacy Policy
  • X: X Corp. (USA)/Twit­ter In­ter­na­tional Un­lim­ited Com­pany (Ire­land): Pri­vacy Policy
  • You­Tube: You­Tube LLC (USA): Pri­vacy Policy

 

So­cial Media Plu­gins

We use so­cial media plu­gins from vari­ous so­cial net­works on our web­site. These so­cial media plu­gins may be, for ex­ample, func­tion­al­it­ies, such as shar­ing con­tent of the web­sites on so­cial net­works. You can re­cog­nize the so­cial media plu­gins by the logos of the so­cial net­works con­cerned.

When you ac­tiv­ate the re­spect­ive plu­gin by click­ing on the as­so­ci­ated but­ton a dir­ect con­nec­tion to the pro­vider’s server is es­tab­lished. As soon as you ac­tiv­ate the plu­gin, the re­spect­ive pro­vider re­ceives the in­form­a­tion that you have vis­ited our web­sites with your IP ad­dress. If you are logged in to your re­spect­ive so­cial media ac­count (e.g., Face­book) at the same time, the re­spect­ive pro­vider can as­sign the visit of our web­sites to your user ac­count. If you want to pre­vent this, you should log out be­fore click­ing on the plu­gin. An as­sign­ment is made in any case when you log in to the re­spect­ive net­work after click­ing on the plu­gin.

If you have your ha­bitual res­id­ence in Switzer­land or the EEA, the pro­vider of the plu­gins is based in Ire­land, oth­er­wise in the USA. We have in­teg­rated plu­gins from the fol­low­ing so­cial net­works into our web­sites:

  • Face­book: Meta Plat­forms Inc. (USA)/Meta Plat­forms Ire­land Ltd. (Ire­land): Pri­vacy Policy
  • LinkedIn: LinkedIn Cor­por­a­tion (USA)/LinkedIn Ire­land Un­lim­ited Com­pany (Ire­land): Pri­vacy Policy
  • X: X Corp. (USA)/Twit­ter In­ter­na­tional Un­lim­ited Com­pany (Ire­land): Pri­vacy Policy

 

Data Se­cur­ity

To pro­tect your per­sonal data from un­au­thor­ized ac­cess and mis­use, we take ap­pro­pri­ate tech­nical and or­gan­iz­a­tional se­cur­ity pre­cau­tions such as is­su­ing in­struc­tions, train­ing, IT and net­work se­cur­ity solu­tions, ac­cess con­trols and re­stric­tions, en­cryp­tion of data car­ri­ers and trans­mis­sions, pseud­onym­iz­a­tion and con­trols.

 

Con­tent and links to other web­sites

Our web­site may con­tain links to other web­sites that are not op­er­ated by us and to which this pri­vacy policy does not apply. After click­ing on the link, we no longer have any in­flu­ence on the pro­cessing of any data trans­mit­ted to third parties (such as the IP ad­dress or URL), as the be­ha­vior of third parties is nat­ur­ally bey­ond our con­trol. There­fore, we can­not as­sume any li­ab­il­ity for these third-​party con­tents. The re­spect­ive pro­vider or op­er­ator of the pages is re­spons­ible for the con­tent of the linked pages.

Il­legal con­tents were not re­cog­niz­able at the time of link­ing. How­ever, a per­man­ent con­trol of the con­tents and ex­am­in­a­tion of the linked pages without con­crete evid­ence of a vi­ol­a­tion of the law is not reas­on­able. If we be­come aware of any in­fringe­ments, such links will be re­moved im­me­di­ately.

 

Your rights

In prin­ciple, you are en­titled to the rights of ac­cess, rec­ti­fic­a­tion, de­le­tion, re­stric­tion, data port­ab­il­ity, ob­jec­tion to pro­cessing and re­voc­a­tion of con­sent with re­gard to your per­sonal data.

Please note, how­ever, that we re­serve the right to as­sert the re­stric­tions provided for by law, for ex­ample if we are ob­liged to re­tain or pro­cess cer­tain data, have an over­rid­ing in­terest in doing so (in­so­far as we are en­titled to in­voke this) or re­quire it for the as­ser­tion of claims.

Please note that the ex­er­cise of these rights may con­flict with con­trac­tual agree­ments and may have con­sequences such as the pre­ma­ture ter­min­a­tion of the con­tract or cost con­sequences. We will in­form you in ad­vance if this is not already con­trac­tu­ally reg­u­lated.

If you be­lieve that the pro­cessing of your per­sonal data vi­ol­ates data pro­tec­tion law, or that your data pro­tec­tion rights have been vi­ol­ated in any other way, you can also com­plain to the com­pet­ent su­per­vis­ory au­thor­ity. In Switzer­land, this is the Fed­eral Data Pro­tec­tion and In­form­a­tion Com­mis­sioner (FDPIC).

Ex­er­cising your rights under data pro­tec­tion law gen­er­ally re­quires that you clearly prove your iden­tity (e.g., by provid­ing a copy of your ID where your iden­tity is oth­er­wise not clear or can­not be veri­fied). If you have any ques­tions about data pro­cessing or wish to ex­er­cise a right to which you are en­titled, you can con­tact us by e-​mail at the ad­dress given at the be­gin­ning of this pri­vacy state­ment.

 

Changes to the pri­vacy policy 

We ex­pressly re­serve the right to amend or modify this pri­vacy state­ment at any time. All changes and ad­di­tions are at the sole dis­cre­tion of the com­pany.