Krebsliga knows that its target groups are increasingly searching online for information regarding the causes of cancer, treatment options, cancer prevention and research. As a certified NPO, Krebsliga is eligible for Google Grants and receives USD 10,000 per month in in-kind AdWords advertising. To achieve maximum results, Krebsliga decided to professionalize and continually optimize its AdWords setup with the help of Webrepublic. A pilot project was organized to significantly increase the visibility of Krebsliga’s content on search engines and visitor traffic on the website. The professional setup and systematic optimization quickly paid off: impressions and clicks went up, the CTR increased by 10 percentage points and visitor traffic by 125%.
«Thanks to the professional support and advice provided by Webrepublic during the set up and implementation of the AdWords campaign, Krebsliga is able to use its online presence to effectively communicate the services and assistance it offers to those affected by cancer, as well as their friends and family. It’s now easier for our target groups to find the information they need and we have also been able to raise our profile along the way.» -
Dr. Kathrin Kramis-Aebischer, CEO Krebsliga Schweiz
- Sector: Aid organization, health
- Employees: 100
- Founded: 1910
- Website: krebsliga.ch
- Webrepublic client since: 2012
- Google Grants – Google issues certified NPOs a monthly budget of USD 10,000 for AdWords campaigns. However some restrictions apply: the CPCs are limited to USD 2; only campaigns that focus on keywords may be carried out; only purely text-based ads are allowed; the ads are only shown on google.com. Furthermore, the AdWords must demonstrate a clear connection to the aims of the organization.
- Webrepublic CSR – Webrepublicans can dedicate two hours of their working week to assisting NPOs pro bono with their online marketing campaigns. The only condition is that they must have worked at Webrepublic full-time for at least one year.