Campaign optimization was proving challenging in view of one particular KPI that was difficult to achieve. This led to a higher CPA compared to other performance channels.
- Reduction in CPA
- Best possible campaign optimization
“By expanding these measures, we were able to grow our website traffic and encourage more people to compare mortgage options.”
Lead Marketing, Valuu
To meet the target KPI, visits lasting 60+ seconds were made part of the optimization measures for effective app launches.
- 40% reduction in cost per action
- 65% reduction in cost per click
- 61% reduction in cost per visit