Our Impact: Measurable and Visible

Gen Z is bold, driven, and confident. When it comes to their (future) employers, young people have clear expectations: autonomy at work, a healthy work-life balance, and attractive benefits are non-negotiable. In addition to traditional apprenticeships, they have countless opportunities to explore—internships, university studies, traveling the world—everything is on the table. As the training partner for SBB, BLS, RhB, the Association of Public Transport (VöV), and around 70 other mobility companies, login Berufsbildung AG organizes market-oriented apprenticeships and internships.

To fill these positions, we developed the matching creative concept, media strategy, and campaign execution for login.