Project overview
Initial Position
Online visibility is a central component of haar-shop.ch's growth strategy. An important performance channel is, among others, Microsoft Bing, on which haar-shop.ch has been successfully running search campaigns for years. To further increase brand awareness and sales volume, haar-shop.ch is constantly looking for new growth opportunities.
- Sector:E-commerce
- Webrepublic customer since:2013
Goals
- Increase online visibility
- Increase awareness of brand portfolio
- Increase sales
"We are very happy with the performance of Microsoft Shopping campaigns and see great potential here. Users like to buy products they can see. Shopping campaigns help us get our products in front of customers."Roger Waffler
CEO, haar-shop.ch
Measures
After the Microsoft Shopping campaigns were launched in Switzerland in fall 2019, it was a clear choice for haar-shop.ch to want to tap into this channel. As a first-mover in the beauty sector in Switzerland, haar-shop.ch benefited from little competition in this ad format.
Microsoft Shopping Ads of haar-shop.ch
Results
Thanks to the first-mover advantage in Switzerland, conversion rates with Microsoft Shopping were higher than with any other form of search advertising. haar-shop.ch used the new Microsoft product very early, which had a positive effect on performance.
The one-year test of Microsoft Shopping also showed great results for haar-shop.ch compared to the prior year:
- Reduction of CPC by 25%
- Increase of clicks by 125%
- Increase in conversions by 67%
"The introduction of Microsoft Shopping campaigns has enabled haar-shop.ch to take a brand-first approach. By developing campaigns that focus on specific brands rather than just products, haar-shop.ch has been able to increase visibility and volume for its most trusted brand partners. "Webrepublic AG
