Having an in-house Software Engineering Unit enables Webrepublic to react quickly to changing market demands, build complex custom solutions with low overhead and short time-to-market in order to maximize the return of its clients’ digital marketing investments.

Project overview

Initial Position

In order to comply with EU regulation, Google opened up its Google Shopping Platform to Comparison Shopping Services (CSS). Along with this opening, Google started to incentivise CSS providers with lower CPCs and a spend match program.

«Through the use of CSS campaigns in Google Shopping, we were able to expand our reach at favorable conditions while at the same time delivering strong performance.»

Christian Ohlsen

Leiter Performance & Produktmarketing, Migros-Genossenschafts-Bund

Measures

  • Webrepublic decided to build its own CSS - WR Compare - in less than 3 weeks to help its clients benefit from these financial incentives and to drive more qualified traffic to their webshops.
  • Manage dedicated CSS Product Feeds
  • Launch and test shopping ads through WR Compare on Google Search results pages

Results

  • We have reached a first mover advantage moving from opportunity identification, requirements engineering to building a working Comparison Portal in less than 3 weeks
  • Onboarding of >20 merchants to join the Comparison Shopping Services Partner Program
  • The partners SportXX and Do it + Garden benefit from this opportunity and optimised their Google Shopping campaigns by realising cost efficiencies and increasing qualified traffic

WE TURN MARKETING INNOVATION INTO BUSINESS VALUE