A new content marketing strategy was defined for SBB’s e-business. To ensure its 40-member team could implement this new strategy effectively, the e-business division ran a project with Webrepublic including a final workshop. The result: 40 content heroes emerged, eager to take content marketing to another level; their newly designed content was of a better quality, more relevant and easily accessible across different platforms.

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Project overview

Initial Position

  • 40 employees work in SBB’s e-business division.
  • A new content marketing strategy was defined for e-business.
  • The implementation of the new strategy will shape the way the team works in the long term.

Your success is our motivation.

Together, we write your success story.

Goals

  • Define and implement efficient internal processes in accordance with the content marketing strategy.
  • The team understands and supports the strategy and its implementation.
  • The new processes increase the effectiveness of the team’s work.
  • The team embraces content marketing. This leads to the emergence of content heroes that launch ideas and develop campaigns independently.
With Webrepublic’s support, we have developed into an internal center of digital content experts.

Oliver Tamas

Head of sbb.ch portal & Social Media

Arrangements

  • Data driven development of a comprehensive content marketing strategy.
  • Definition of processes, tasks, responsibilities and skills of content marketing team.
  • Design and implementation of an interactive kick-off workshop with the 40 members of the e-business team at Stade de Suisse in Bern.
  • Sector:Public transport
  • Employees:33'000 (2015)
  • Turnover:8.7 bn CHF
  • Founded:1902
  • Webrepublic customer since:2009

Results

  • The team implemented the processes and now uses the tools to work more efficiently and effectively.
  • Employees are motivated because they understand the digital strategy and feel its effects in their day-to-day work.
  • Ideas and work processes developed during the workshop were implemented successfully. Examples: rail style campaign, the SBB sheep (#sbbmääh)
With Webrepublic’s help, we have developed into a leading content marketing department.

Oliver Tamas

Head of sbb.ch portal & Social Media

Content Heroes