Project overview
Initial Position
The local.ch app for smartphones and tablets has been downloaded 3 million times, making it one of the most popular apps in Switzerland. Most people use the app to search for phone numbers and addresses. Not all users are aware that the app offers other features, too.
Your success is our motivation.
Together, we write your success story.
Goals
The goal of the re-engagement campaign was to target existing users and make them aware of the app’s reservation service. The campaign aimed to show users that the local.ch app could be make quick and easy reservations in over 1,400 restaurants throughout Switzerland.
The app re-engagement campaign was a complete success. We made local.ch users aware of the new app feature and drew users back to the app again.Michael Holzgang
Brand management, local.ch
Measures
Over the course of one month, the new reservation feature was publicized with a re-engagement campaign. Users who had already installed the app on their smartphone were targeted through the mobile Google Display network (iOS and Android), the in-app network (AdMob, iOS and Android), and Google search (Android). When they clicked on the ad, users were redirected via a deep link to an app overview page and could make a reservation at the restaurant of their choice.
- Founded:2006
- Webrepublic customer since:2014
Results
In one-month run
- Awareness among existing users: The campaign has generated more than 6 million impressions from current app users.
- Valuable campaign clicks: More than 25,000 users opened the app from an ad. This yielded a CTR of 0.41%.
- Dining reservations: Overall, the app re-engagement campaign generated more than 700 dining reservations, translating to a conversion rate of 8.64%.
- New users made aware of the app: More than 1,400 users opened the app for the first time as a result of the campaign.
Together with Webrepublic, we increased the retention rate and user loyalty for the local.ch app.Michael Holzgang
Brand management, local.ch
