- How can a startup sustain its revolutionary spirit while going through rapid growth? NZZ’s André Müller explores the issue with Tom Hanan and Tobias Zehnder.
- Congratulations, Myriam and Salomé! We hope the winners of our competition have a great time at the Digital Festival in Zurich! Tobias Zehnder will also be there – he’s leading a workshop about the success factors of Swiss digital marketing.
- Which issues are on your digital agenda in 2017? Programmatic advertising? More comprehensive integration of digital analytics? Visit us at dmexco to discuss the trends that can help you achieve your goals. Set up a meeting now.
- Did you miss our Programmatic Shift event? Check out our blog for a summary of the most important points and a great infographic.
- Welcome on board, Judith, Céline and Marzena! By the way, Niko is looking for reinforcements for the HR team, Julie for her Social Media team and Marco for his SEO crew – and you’ll find more job openings here.
E-commerce companies are turning their backs on AdWords! Or are they? Two studies did the rounds in mid-August, announcing a decline in the significance of AdWords. But the studies aren’t comprehensive in their approach and their credibility is therefore limited. iBusiness has written a good article about the topic (albeit under a sensationalistic title) and concluded that Google's ecosystem is in fact gaining in importance: but to succeed in it, you’ll need to get up earlier...
Google is going one step further to improve user experiences on mobile devices. From January 2017, the search engine giant will punish websites that display ads covering the entire screen on mobile devices in its organic search results. In other words, advertisers who strive for a positive user experience will be rewarded – and it’s also a kick up the backside for ad blockers.
While Google challenges ad blockers indirectly, Facebook is going head-to-head with them: since mid-August, the social network has been throwing technological punches in ad blockers’ direction. The argument is that “Ad blockers are a blunt instrument, which is why we’ve instead focused on building tools like ad preferences to put control in people’s hands.” At the same time, social network marketers are launching increasingly sophisticated tools to reach their target audiences.
360° videos may be entertaining, but are they worth the elaborate production process? A study by Google says no, if regular video metrics like view-through rates are to be believed. But if you look more closely, you’ll see that videos lead to an active audience and achieve better results when it comes to virality.
China just copies the west and cannot be expected to drive true innovation – it’s high time this cliché was thrown overboard. Take a look at e-commerce and m-commerce, for example: the rest of the world is lagging far behind. So it’s no surprise that the Chinese internet giant Alibaba is launching a payment solution for virtual reality as early as September.
After Facebook attacked YouTube with native videos, YouTube is reportedly planning a massive counter-attack. Now Mark Zuckerberg is opening up a new front in the battle of the Silicon Valley giants: it wants to attack Google's core business, search advertising.
Which companies are driving the commercialization of artificial intelligence and machine learning? Google and Facebook – but definitely not Apple. Well, Apple is now publicly opposing this widely held view: AI and ML have long been integrated in our products, but nobody has noticed yet.
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