The Webrepublican Nr. 33, November 2016

06 Nov 2016 / by Simon Wüthrich / Webrepublic / Comments

Around 100 visitors at Thought Leaders @ Webrepublic, a shortlist, Facebook’s latest attempt at e-commerce, The Simpsons in virtual reality, 100,000 IoT devices and the end of the internet, as well as a projected open rate of 43.9 %, 1259 subscribers and 3 minutes 45 seconds of reading time. That’s Webrepublican No. 33. Happy exploring!



Newsletter Teaser Image - The Webrepublican 33



  • Around 100 customers and Webrepublicans came to this year’s Thought Leaders @ Webrepublic at the Papiersaal in Zurich. Take a look at the highlights on Facebook

Client Event: Welcome Note Tom Hanan

  • Google established the Google Partner Accelerate Awards 2016 to draw attention to the most successful agencies in the EMEA – and we made it on the shortlist in the first go.
  • What is digital marketing really all about? An HWZ blog post wrestles with this topic, focusing on the module developed by Tobias Zehnder as part of the CAS Digital Leadership program at HWZ (University of Applied Sciences in Business Administration Zurich).
  • Welcome on board, Sandro (IT Support Specialist), Courtney (Consultant SEA), Aaron (Consultant SEO), Sandra (Consultant SEA) and Priscilla (Consultant Social Media Marketing).

Welcome Newbies November


Webrepublic’s digital campaign to promote the launch of SBB's At home on the move umbrella campaign didn’t just impress SBB, but Google as well. The Think with Google series highlighted the programmatic campaign for SBB as a ‘best practice’ approach.


Facebook’s first few attempts at e-commerce weren't exactly a roaring success. Now the social network is trying to convert its Messenger app into a marketplace. E-commerce platform Shopify is already on board and others are sure to follow – in Asia, prominent chat platforms have successfully taken this route for years.

Shopify Messenger


To commemorate its 600th episode, The Simpsons ventured into virtual reality, perhaps anticipating the future of television. In Switzerland, Ringier is now also looking to VR – the publishing house has launched BlickVR to equip itself for the future. Which can only mean one thing: the company on Dufourstrasse sees VR's lucrative potential.


The Swiss are spending an increasing amount of their online time on mobile devices. While tablets and smartphones have yet to overtake desktop computers, it’s only a question of time. This shift in media usage means that marketers have their work cut out for them, but it also gives them the opportunity to more effectively reach their target groups. As a response to this development, Google has created an optimized search algorithm specifically for mobile devices, as well as the successful, if not also controversial AMP initiative.

Stetig steigende Nutzung der Smartphones in der DACH-Region


While Twitter struggles with its strategy and Wall Street's expectations, Snap is continuing to ride its wave of success. But many brands still aren’t sure how to reach their target groups using the app. In our blog, Albert Gubler discusses three cases studies of larger brands and concludes that while it might take a lot of work to get Snap followers, the effort is worth it – they are the people genuinely interested in the brand.


What’s the future of bots in Switzerland? At the Social Media Gipfel (social media summit) on November 2, Thom Nagy of Tageswoche and Webrepublic’s own Dorian Kind took to the stand to discuss their thoughts. The conclusion: you can launch experiments with relatively little effort – if you first know what kind of added value you want to bring to your customers with bots.

Referat Dorian Kind smgzh


Which technology trends will shape digital marketing in 2017? Tobias Zehnder has once again identified the trends that will help us progress in the coming new year. Spoiler alert: bots are part of the discussion – but there's also much more...

Digital Marketing Trends 2017


Exploding hoverboards and the DDoS attacks from the end of October share a disconcerting correlation: severe fragmentation of supply chains and enormous cost pressures have a detrimental effect on product safety and are flooding the market with hundreds of thousands of cheap, unsafe devices. In the case of IoT devices, this is endangering the integrity of the entire internet infrastructure. What can users do? Avoid using cheap devices and create secure passwords whenever possible.


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