The Webrepublican Nr. 16, June 2015

07 Jun 2015 / by Simon Wüthrich / Webrepublic / Comments

Six new Webrepublicans, one concert, one certified agency, a million indexed iOS apps, 1927 Volvos sold online, 522 subscribers and an average open rate of 54%. That’s Webrepublican No. 16.




The Webrepublican is now also available as a web edition. This edition has been designed in response to the wishes of our readers, who have asked for embedded images, videos and a comments function. Of course, the streamlined, e-mail version of the Webrepublican will continue to be available to those that cherish the minimalist design.

Webrepublic is part of an exclusive circle of Swiss agencies that are officially certified by YouTube. This certification is awarded to agencies and publishers that have demonstrated their expertise in branding, growth and marketing strategies, copyright and analytics. (Link)

Webrepublic at the next Swiss marketing conference in Lausanne : on June 30, Hannes Gasser holds a speech on the potentials of search engine advertising. (Link)

Webrepublic also keeps things rocking offline: our friends in the band Friska Viljor made a detour to visit us during their tour of Switzerland. (Link)

Friska Viljor Lunch Concert @ Webrepublic

Willkommen an Bord:

  • Renata Catambas loves living in Zürich. And what the passionate swimmer loves the most – perhaps even more than fresh coriander – is how close she is to the lake. Before she joined the Webrepublic team, she worked as a publishing manager in contemporary arts. At Webrepublic, the bossa nova fan is responsible for AdWords campaigns. Renata is also our linguistic ambassador for Portuguese. (Link)
  • Meng-Chih Lee spends her free time tending to bonsai trees. It never fails to amaze her how a tree can grow from just a single seed. Meng-Chih is a huge fan of old Russian films, with the flicks of director Leonid Gaidai being a firm favorite. At Webrepublic, Meng-Chih helps companies to increase their presence in Chinese-speaking markets, which is where her expertise in all things Baidu, Google Hong Kong and Google Taiwan comes into play. (Link)
  • Mara Willa studied at three different universities and is a pro when it comes to rules, regulations, ECTS credits, moving house and matriculation. She now has a bilingual Master's degree in Business Communication. On her days off, she can either be found hiking in the mountains, learning to surf, kitesurf or boulder. When going on longer trips, she loves to take the train. At Webrepublic, she is part of the advisory team and develops digital strategies. (Link)
  • After two and a half years in New Zealand, Swiss native Christine Spescha has returned home. Christine grew up in Surselva, Grisons, and speaks both Romansh and German as her native languages. She enjoys hanging out with friends, having impromptu BBQs at Lake Zurich and going surfing. After completing her degree at HTW Chur, she did an internship focusing on social media and followed it up with a position in the marketing department of a tourism company in New Zealand. And now she's using the skills that she picked up in the Webrepublic SEA team. (Link)
  • During his marketing degree, Francis Larkin founded a company together with some friends that specializes in the shooting of aerial photos using drones. Even today, his multicopter takes flight all over Switzerland to record various comings and goings. In his free time, Francis likes to explore life underwater in faraway oceans. In winter, he battles the elements and climbs the peaks of Switzerland in his snow shoes. At Webrepublic, he takes care of SEA campaigns for customers large and small as part of the International Search Team. (Link)
  • Nora Berg is a multiple vice-world champion in trick cycling. In her free time, she takes part in various events with her club, Bike Platform. To relax, she takes to the mountains or enjoys a few beers with friends. Nora completed a Bachelor's degree in Journalism, PR and Communications and a Master's in Business Administration with special emphasis on marketing. At Webrepublic, she is a social media marketing consultant and is responsible for developing and implementing strategies and campaigns for platforms such as Facebook, Twitter and LinkedIn. (Link)

Derzeit sind 3 Stellen bei uns offen. (Link)


Google wants to instigate an online retail revolution. The aim? To make things more simple. Two new buttons are the catalyst for this: users will be able to purchase (Link) and order (Link) products directly from Google. What this development means for online retailers is not yet 100% clear; the advantages and disadvantages, however, are plain to see. It effectively boils down to the convenience of ordering versus control over order processesand brand experience.


Important news for iOS app developers. At the end of May, Google started indexing app content from Apple's ecosystem. This means that the search engine can now display relevant content from apps in search results, e.g. restaurant ratings, provided the developers have configured their app accordingly. (Link)


What percentage of YouTube video ads is actually viewed by users? The figure is high, according to Google, especially on mobile devices. In addition to the viewability rates, Google has published figures that demonstrate how effective YouTube ads actually are. (Link)

YouTube Statistics Newsletter The Webrepublican Nr. 16


Volvo is turning its back on major car shows such as the International Motor Show (IAA) and investing the resources into digital business instead. The strategy is already paying dividends: those innovative Swedes managed to sell out their entire stock of 1,927 First Edition XC90s within the first 47 hours online. Despite the SUV's asking price of over CHF 100,000, 6% of all orders were made via smartphone. (Link


Pinterest is taking monetization seriously: The social network, which enables user-generated image content to be uploaded, shared and discovered, has recently appointed an executive for monetization and implemented a whole range of new, visually attractive advertising formats. Marketers of consumer and luxury goods – watch this space. (Link)


Thanks to virtual reality (VR), we may no longer need to spend afternoons strolling through cavernous museums. Instead, we could be getting up close and personal with the exhibits themselves.


Of course, anybody looking to use Facebook's VR technology will have to pay a tidy sum to do so. (Link) People's champion Google, however, is working on the development of an affordable (Link) VR platform for the masses: Jump (Link). Google's announcement at the I/O developer conference threw down the gauntlet: the Silicon Valley VR war is underway.


On our YouTube channel (Link), we have compiled playlists featuring the best YouTube ads. In the "True Media" list, for example, we have collected clips that take an innovative approach to the possibilities and limitations of YouTube and make them an integral part of their storytelling. (Link)


Have we forgotten your favorite YouTube ad?Write down your top ads on this form (Link) and we may feature your suggestions in the next newsletter.