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The Webrepublican Nr. 44, October 2017

01.10.2017 by Simon Wüthrich

A nomination, an agency ranking, uproar over targeting options, hundreds of millions of augmented reality-capable devices and a story from the gray zone of online ...

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The Webrepublican Nr. 43, September 2017

03.09.2017 by Natalie Schönbächler

The outlook for programmatic advertising in 2019, a digital analytics infographic, important data markups, a new digital flea market and two anniversaries; 1,435 readers, an ...

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Digital analytics infographic: Supercharge your marketing

16.08.2017 by Gergely Kalmar

Successful companies rely on digital analytics, strategically collecting relevant data in order to systematically analyze and intelligently optimize the performance of their activities. This infographic ...

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The Webrepublican Nr. 42, August 2017

06.08.2017 by Natalie Schönbächler

A bike tour through the desert, a programmatic event, a news feed, an analytics study and artificial intelligence; 1,415 readers, an open rate of 42.5% ...

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Competition: We are giving away two tickets ...

04.08.2017 by Simon Wüthrich

This content is available in German only. Feel like practicing your foreign language skills? Click here: Jawohl!

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Competition: We are giving away three tickets ...

13.07.2017 by Simon Wüthrich

This content is available in German only. Feel like practicing your foreign language skills? Click here: Jawohl!

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The Webrepublican Nr. 41, July 2017

02.07.2017 by Natalie Schönbächler

A new certification, a programmatic advertising glossary, a mobile index, AR masks for soccer fans, a marketoon, 1386 readers, an open rate of 42.9% and ...

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Glossary: Programmatic Advertising

15.06.2017 by Joël Meier

RTB, DMP, SSP!? These aren’t just buzzwords, they’re central terms in the world of programmatic advertising. Our glossary explains these terms and concepts, helping marketers ...

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The Webrepublican Nr. 40, June 2017

04.06.2017 by Natalie Schönbächler

Machine learning power for AdWords, virtual assistants for sales, augmented reality for searching for restaurants, an attribution tool and artificial intelligence, 1,344 readers, an open ...

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The Webrepublican Nr. 39, May 2017

07.05.2017 by Natalie Schönbächler

Duplicate text ad placements, a new dashboard for marketing data, Amazon’s Influencer program, a virtual scenic flight and a hiccup. 1,348 readers, an open rate ...

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Google Data Studio: Let your data tell ...

06.04.2017 by Stefano De Micheli

There is huge potential for leveraging data to understand how consumers interact with brands. Oftentimes, however, marketers struggle when it comes to visualizing data in ...

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