Webrepublic Blog

Our stance on brand safety on YouTube ...

24.03.2017 by Joël Meier

On March 21st the heated public debate about brand safety on Google’s Display Network and YouTube has reached Switzerland. After a story aired on public ...

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The Webrepublican Nr. 37, March 2017

05.03.2017 by Simon Wüthrich

Three awards, a script for burger lovers, interruption marketing on Facebook, bots as brand ambassadors, a Taobao village, 1307 readers, an open rate of 43.1% ...

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Webrepublic wins the first “Digital Agency of ...

23.02.2017 by Tom Hanan

What an honor! Webrepublic has been named “Digital Agency of the Year” by IAB Switzerland Association. This success would not have been possible without our ...

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The Webrepublican Nr. 36, February 2017

05.02.2017 by Simon Wüthrich

Participation in the Marketing Tag, a checklist for Google Shopping, a cornucopia of programming data, an infographic on app marketing, an attempt to tackle football ...

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Infographic: App Marketing

19.01.2017 by Adrian Wenzl

Apps and the mobile internet have enormous potential, and the competition for attention from existing and potential app users is fierce. In this environment, app ...

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Checklist: Your Success with Google Shopping

11.01.2017 by Christine Spescha

Online shopping is growing non-stop, and search engines are the most important tool for driving traffic to online stores. After all, if you want to ...

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The Webrepublican Nr. 35, January 2017

08.01.2017 by Simon Wüthrich

Huge growth in search engine advertising on mobile, IKEA renames products after family issues, a truly smart Snapchat filter, the impressive story behind Google’s AI; ...

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The Webrepublican Nr. 34, December 2016

04.12.2016 by Simon Wüthrich

The unstoppable rise of mobile, three heroes and a founder, record e-commerce sales, positive hype and five trends, as well as 1271 readers, a projected ...

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DoubleClick Search: the efficient “dashboard”

29.11.2016 by Nicole Laine

For some time now, we have been managing various marketing campaigns for selected customers and for our own brand with DoubleClick Search. Taking our own ...

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Bots are getting down to work

25.11.2016 by Tobias Zehnder

The Swiss marketing scene is discovering bots. In 2017, well-planned bot projects are sure to create a stir in Switzerland. The first companies will try ...

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Voice search becomes commonplace

24.11.2016 by Tobias Zehnder

More and more search queries are spoken rather than typed. Voice search is not only taking over our smartphones and computers, it’s also carving out ...

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