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Competition: We are giving away three tickets ...

13.07.2017 by Simon Wüthrich

This content is available in German only. Feel like practicing your foreign language skills? Click here: Jawohl!

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The Webrepublican Nr. 41, July 2017

02.07.2017 by Natalie Schönbächler

A new certification, a programmatic advertising glossary, a mobile index, AR masks for soccer fans, a marketoon, 1386 readers, an open rate of 42.9% and ...

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Glossary: Programmatic Advertising

15.06.2017 by Joël Meier

RTB, DMP, SSP!? These aren’t just buzzwords, they’re central terms in the world of programmatic advertising. Our glossary explains these terms and concepts, helping marketers ...

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The Webrepublican Nr. 40, June 2017

04.06.2017 by Natalie Schönbächler

Machine learning power for AdWords, virtual assistants for sales, augmented reality for searching for restaurants, an attribution tool and artificial intelligence, 1,344 readers, an open ...

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The Webrepublican Nr. 39, May 2017

07.05.2017 by Natalie Schönbächler

Duplicate text ad placements, a new dashboard for marketing data, Amazon’s Influencer program, a virtual scenic flight and a hiccup. 1,348 readers, an open rate ...

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Google Data Studio: Let your data tell ...

06.04.2017 by Stefano De Micheli

There is huge potential for leveraging data to understand how consumers interact with brands. Oftentimes, however, marketers struggle when it comes to visualizing data in ...

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The Webrepublican Nr. 38, April 2017

02.04.2017 by Simon Wüthrich

The debate around brand safety, the balance between family life and agency life, a “Guetzli” for faster websites, a new advertising format for mobile shoppers, ...

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Our stance on brand safety on YouTube ...

24.03.2017 by Joël Meier

On March 21st the heated public debate about brand safety on Google’s Display Network and YouTube has reached Switzerland. After a story aired on public ...

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The Webrepublican Nr. 37, March 2017

05.03.2017 by Simon Wüthrich

Three awards, a script for burger lovers, interruption marketing on Facebook, bots as brand ambassadors, a Taobao village, 1307 readers, an open rate of 43.1% ...

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Webrepublic wins the first “Digital Agency of ...

23.02.2017 by Tom Hanan

What an honor! Webrepublic has been named “Digital Agency of the Year” by IAB Switzerland Association. This success would not have been possible without our ...

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The Webrepublican Nr. 36, February 2017

05.02.2017 by Simon Wüthrich

Participation in the Marketing Tag, a checklist for Google Shopping, a cornucopia of programming data, an infographic on app marketing, an attempt to tackle football ...

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