Webrepublic Blog

Infographic: App Marketing

19.01.2017 by Adrian Wenzl

Apps and the mobile internet have enormous potential, and the competition for attention from existing and potential app users is fierce. In this environment, app ...

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Checklist: Your Success with Google Shopping

11.01.2017 by Christine Spescha

Online shopping is growing non-stop, and search engines are the most important tool for driving traffic to online stores. After all, if you want to ...

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The Webrepublican Nr. 35, January 2017

08.01.2017 by Simon Wüthrich

Huge growth in search engine advertising on mobile, IKEA renames products after family issues, a truly smart Snapchat filter, the impressive story behind Google’s AI; ...

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The Webrepublican Nr. 34, December 2016

04.12.2016 by Simon Wüthrich

The unstoppable rise of mobile, three heroes and a founder, record e-commerce sales, positive hype and five trends, as well as 1271 readers, a projected ...

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DoubleClick Search: the efficient “dashboard”

29.11.2016 by Nicole Laine

For some time now, we have been managing various marketing campaigns for selected customers and for our own brand with DoubleClick Search. Taking our own ...

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Bots are getting down to work

25.11.2016 by Tobias Zehnder

The Swiss marketing scene is discovering bots. In 2017, well-planned bot projects are sure to create a stir in Switzerland. The first companies will try ...

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Voice search becomes commonplace

24.11.2016 by Tobias Zehnder

More and more search queries are spoken rather than typed. Voice search is not only taking over our smartphones and computers, it’s also carving out ...

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Programmatic Advertising

23.11.2016 by Tobias Zehnder

In 2017, programmatic advertising is sure to take off in Switzerland and have a long-term impact on the advertising market. Consumers want to be addressed ...

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China as a rising B2C power

22.11.2016 by Tobias Zehnder

China is currently experiencing a veritable e-commerce boom. And more and more Swiss consumers are making purchases on Chinese e-commerce platforms. Swiss brands that want ...

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Page speed as a key success factor ...

21.11.2016 by Tobias Zehnder

Mobile users are impatient. If a page takes more than three seconds to load, 40% of users simply move on. For years now, Google has ...

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Digital Marketing Trends 2017

18.11.2016 by Tobias Zehnder

2016 was an intense year for digital marketing: adblocker downloads increased and then leveled off, HTML5 replaced Flash, and media agencies faced new challenges with ...

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