This certified cat lady was born and raised in Cape Town, South Africa. Because of her strong connection to her roots, she has a deep seated appreciation for nature, the sea and different cultures. Before moving to Europe, she embarked on a 10-month journey from South Africa to Switzerland, going across nine countries which included the Philippines.
Being a people-person, she studied public relations and previously worked for a global advertising agency, in their PR department. Thanks to Seth Godin and The Clue Train Manifesto, she discovered a love for digital marketing which led her to Webrepublic.