Zurich, May 11, 2016 – Webrepublic certified as an official partner of Optimizely, the leading provider of conversion and performance optimization solutions through A/B and multivariate tests.

Webrepublic, the leading agency for digital marketing in Switzerland, and Optimizely, the global leader for A/B and multivariate testing, today announced their official partnership. This is proof positive that customers looking to optimize their performance and conversion rates can fully rely on certified Webrepublic specialists.

Success factors in conversion optimization

The continuous improvement and development of websites and apps are a critical factor in the success of online retailers, media companies and brands. With systematic A/B and multivariate testing, companies can assess how changes in the structure and content of a website or app affect user behavior. These tests form the indispensable basis for a targeted optimization or redevelopment of websites and apps in response to the demands of the target group. For example, optimized offers achieve higher conversion rates and a decisive advantage over competitors.

Optimizely – the market leader

With more than 7,000 customers around the world, Optimizely is the leading platform for A/B and multivariate testing. The strength of the platform lies in its ability to enable even complex test projects to be set up quickly and efficiently without costly changes to the actual website code. The evaluation is conducted through seamless integration with established analytical solutions, such as Google Analytics, and results in applicable insights.

Optimizely Solution Partners program

Optimizely is building a world-class network of partners with extensive experience and expertise in website testing and conversion optimization for its Solution Partners program to jointly support customers. To ensure that customers receive the best possible service, Optimizely selects only experienced agencies that successfully pass rigorous certification exams (on the platform and as a developer). So far, Webrepublic is one of just two agencies in the German-speaking part of Switzerland to have fulfilled these standards.

We are delighted to welcome Webrepublic as one of the first Swiss agencies to join the program. Webrepublic is the leading agency for digital marketing in Switzerland. Optimizely has made website testing more innovative and simpler. The two companies complement each other very well, and through the partnership we can achieve even more for our mutual customers.

Werner Decker-Hibbel

Partnerships Manager DACH, Optimizely

For us, it is crucial that our client recommendations are based on sound data and not simply a gut feeling. With A/B and multivariate testing, our analytics teams in the field of conversion and UX optimization have an even stronger foundation for the data-based consultation that we have always practiced at Webrepublic.
Chris Hanan

Chris Hanan

Partner, Webrepublic AG