Zurich, April 7, 2022 – With the global campaign launch for Oris, Webrepublic and the watch manufacturer achieved a sales uplift of 153%. For this excellent performance, Webrepublic received silver in the category for performance campaigns at the Best of Swiss Web Award 2022.
With its flagship, the Aquis Date Calibre 400 Tricolor, the Swiss company Oris sets new standards in the watch industry. Webrepublic implemented the campaign for the launch of the new model. The mission: achieve the maximum reach with the target group and strengthen sales with a digital, global campaign. The result: Webrepublic exceeded expectations and took second place in the performance campaigns category at the Best of Swiss Web Award, which was presented this evening.
Mechanical meets digital
The Zurich agency launched an integrated, entirely digital campaign for the fully mechanical luxury watch. Over 60 advertising media were played out in 23 markets on 6 channels and covered the entire customer journey, from the street to the store. Channel-specific adaptations and real-time optimization made it possible to always use the ideal advertising medium with the strongest impact. The approach paid off: the campaign achieved an overall sales uplift of 153% and 28% more online sales compared to the previous period.
"With this campaign, Oris has achieved a very successful product launch. The second place in the performance campaigns category honors the very close collaboration and makes us incredibly happy!"
About the Best of Swiss Web Award
Every year, the Best of Swiss Web Award honors outstanding work which were commissioned by Swiss companies or were created for Swiss companies and in which the use of web technologies plays a major role. In this way, Best of Swiss Web sets quality standards, promotes transparency in the industry and gives it a face. Founded in 2001, Best of Swiss Web is now one of the most established and respected awards on an international level.