Zurich, 12.7.16 Webrepublic is the leading digital agency for the end-user campaign of the new Phonak Naída V portfolio of hearing aids.
As Phonak’s leading digital agency, Webrepublic was responsible for the concept and implementation of the global digital campaign for the recent launch of the new generation of Naída hearing aids.
With Naída V Phonak has developed innovative solutions for people with severe to profound hearing loss, aimed at improving every facet of life with unparalleled benefits on hearing performance, handling, size and design. The communication strategy puts the people (with hearing loss) who tackle their daily lives with courage, optimism and vitality center stage – the technical details play a much smaller role. The umbrella campaign reflects this in all aspects, focusing on the individuals and their experiences.
Webrepublic, the leading digital agency based in Zurich, is behind the global umbrella campaign. The advisory team developed an integrated campaign that included the design concept for the landing page and graphics, communications planning for Instagram and Facebook, search engine advertising and email marketing. A central component of the campaign was the collaboration with international influencers. At an operational level, Webrepublic supported Phonak’s internal team as a sparring partner for the implementation of the project, and Webrepublic’s graphics team prepared assets for display networks and social media.
Following the successful global launch, the campaign is to be localized and implemented for several other markets over the following months.
Alex Mari, Director Digital Marketing and Ecommerce, Phonak AG
«Phonak is constantly exploiting digital marketing technologies to create new source of value for consumers. Our ultimate objective is to become a recognized consumer-centric organization that proves service excellence in every single interaction and across multiple communication touchpoints. For this to happen, we are counting on strategic partners such as Webrepublic to drive efficiencies and to build one-to-one relationships with our consumers in real-time. Webrepublic was capable to transform our insights into smart ideas that have the potential to reach the right audience through the right channels while building consumer intimacy. Given the positive consumer reaction on our social channels, we have decided to leverage this campaign on a global scale.»
Chris Hanan, partner, Webrepublic
«Phonak Naída V is making a big difference to people with hearing loss and helps them to lead an active lifestyle. This is the aspect we wanted to focus on most in the digital first end-user campaign.»