Zürich, 18.9.2015. Webrepublic has gained another Google certificate which is testament to its excellent performance in the field of web analytics.
Webrepublic was certified as a Google Tag Manager Partner, adding to its existing certification as a Google Analytics Partner. The Zurich-based agency was awarded the certificate for its excellent knowledge and implementation of web analytics, tagging and data management.
The Google Tag Manager (GTM) provides marketers maximum flexibility in the implementation and management of tracking codes. Tracking codes are usually manually embedded in the source code of a website for AdWords, remarketing or conversions. This is time-consuming, confusing and prone to errors.
With the GTM, tags for websites and mobile apps can be created and managed quickly and easily. The source code for websites and apps no longer need to be constantly changed after the initial setup.
Tom Hanan, Managing Director Webrepublic
«I am proud that, thanks to the excellent work of our Webrepublic Analytics specialists, Webrepublic has been certified as a Google Tag Manager Partner. We are currently the only agency in Switzerland to have been awarded this honor.»