Zürich, 18.8.2015. Rhino Africa Safaris, the leading tour operator for wildlife and safari tours in Africa, has selected Webrepublic as its lead agency for international performance marketing activities. The Swiss agency will manage performance marketing activities in five languages to help the South African safari operator reach its target group in North, South and Central America as well as Australia and Europe.
Back in 2004, Rhino Africa Safaris became the first safari tour operator to go 100 % digital for its marketing. This move has certainly paid off: the company was named Best Safari Company in 2013, 2014 and 2015. Rhino employs over 125 staff at its two offices in Cape Town and London.
Webrepublic manages search engine and display ad marketing for Rhino from its offices in Zurich. The display ads in English, German, French, Spanish and Portuguese are created and optimized by native speakers of the respective languages, ensuring that the ads reach the target groups effectively in markets including Switzerland, the USA, Brazil, Mexico, Australia, Spain, France and Germany. Webrepublic also supports Rhino Africa Safaris with its digital marketing strategies.
Alfredo Seidemann, CMO Rhino Africa Safaris
«Webrepublic is a partner that shares our vision and enables us to work in the innovative and entrepreneurial way we strive for. Of all its many positive attributes, what we value most is the company’s speed and holistic approach to digital marketing. Working with them offers us the edge we need over the competition – they’re the secret weapon that’s paving our way to success.»
Tom Hanan, Managing Director Webrepublic
«We are delighted that Rhino Africa Safaris has joined the expanding list of clients we work with in the travel and tourism industry. We can exploit our language and digital expertise to the full for international companies like Rhino Africa Safaris that have gone 100% digital.»