Our data scientist Gergely Kalmár will be giving a free webinar entitled Predictive Experimenting and The Real Impact of TV Ads on 10.11.2015.
This webinar is organised by Unicom.
It is a well-known fact that most companies spend significantly higher amounts on traditional marketing initiatives than on digital marketing campaigns. But are the traditional marketing investments really worth it? In this talk we will show how can predictive analytics help answering similar questions through smart experiment planning and evaluation. We will also present a case study where we examined the impact of TV ads on the online sales performance of a renowned Swiss furniture store while applying predictive experimenting techniques.