Conference: Predictive und Real Time Analytics

Conference: Predictive und Real Time Analytics

Date:
Wednesday, 02.12.15
Speaker:
Gergely Kalmár
Speech:
Optimizing the Global Digital Marketing Budget of Victorinox Swiss Army Watch SA
Location:
London, UK
More info:
http://conferences.unicom.co.uk/data-...

In this year's Unicom predictive and real-time analytics conference, our data scientist Gergely Kalmár will be discussing how to optimize the global budget for the digital marketing of Victorinox Army watches. Enter the code WRDECEM to receive a 15% discount on tickets.

Based on online footprints left behind by users, advanced models predict human behavior with surprising accuracy and thus allow for effective deployment of significantly growing digital marketing budgets. In this talk we will show how we helped finding the optimal online marketing budget for the 33 target markets of Victorinox Swiss Army Watch using predictive analytics.

Location