Directing Webrepublic’s SEA unit, Lars is responsible for the strategic development of the business unit, it’s offerings, client portfolio and staffing. He has been with Webrepublic since the very early days (i.e. 2010) and after managing national and international ppc accounts moved into a more strategic role as Senior Search Strategist in 2013, before taking over as Director SEA in 2015. He has been sharing his extensive knowledge in online marketing as a speaker at various national and international conferences and since 2017 as a lecturer at the University of Zurich UZH, Switzerland.
At the Herco Conf, he will give a speech on the topic «Voice Search».